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Emotion and reason in consumer behavior
~
ProQuest (Firm)
Emotion and reason in consumer behavior
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Emotion and reason in consumer behavior/ Arjun Chaudhuri.
Author:
Chaudhuri, Arjun.
Published:
Amsterdam ;Elsevier Butterworth-Heinemann, : 2006.,
Description:
xv, 165 p. :ill. :
Subject:
Consumer behavior - Psychological aspects. -
Online resource:
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Emotion and reason in consumer behavior
Chaudhuri, Arjun.
Emotion and reason in consumer behavior
[electronic resource] /Arjun Chaudhuri. - Amsterdam ;Elsevier Butterworth-Heinemann,2006. - xv, 165 p. :ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
656845
Consumer behavior
--Psychological aspects.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.32 / .C45 2006
Dewey Class. No.: 658.8/342
Emotion and reason in consumer behavior
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Includes bibliographical references and index.
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Psychological aspects.
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Click to View
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