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33 phenomena of purchasing decisions = understanding customer behavior - knowledge and inspiration /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
33 phenomena of purchasing decisions/ by Sebastian Oetzel, Andreas Luppold.
其他題名:
understanding customer behavior - knowledge and inspiration /
作者:
Oetzel, Sebastian.
其他作者:
Luppold, Andreas.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2024.,
面頁冊數:
xii, 186 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:
Springer Nature eBook
標題:
Consumer behavior. -
電子資源:
https://doi.org/10.1007/978-3-658-44799-1
ISBN:
9783658447991
33 phenomena of purchasing decisions = understanding customer behavior - knowledge and inspiration /
Oetzel, Sebastian.
33 phenomena of purchasing decisions
understanding customer behavior - knowledge and inspiration /[electronic resource] :by Sebastian Oetzel, Andreas Luppold. - Wiesbaden :Springer Fachmedien Wiesbaden :2024. - xii, 186 p. :ill. (some col.), digital ;24 cm.
Understanding the customer's purchasing decisions per purchasing phase -- Advertising - How do I become aware of the product? -- How do I plan the purchase? -- What role does the price play in the purchasing decision? -- What influence do promotions have on the purchasing decision? -- What factors increase the likelihood of an unplanned purchase? -- What factors influence the purchasing decision in the shop? -- How do I behave at the shelf? After the purchase.
ISBN: 9783658447991
Standard No.: 10.1007/978-3-658-44799-1doiSubjects--Topical Terms:
560272
Consumer behavior.
LC Class. No.: HF5415.32
Dewey Class. No.: 658.8342
33 phenomena of purchasing decisions = understanding customer behavior - knowledge and inspiration /
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