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Impact of e-commerce on consumers and small firms

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Impact of e-commerce on consumers and small firms/ edited by Salvatore Zappala and Colin Gray.
其他作者:	Gray, Colin.
出版者:	Aldershot, England ;Ashgate, : c2006.,
面頁冊數:	xv, 264 p. :ill. :
標題:	Consumer behavior. -
電子資源:	Click to View

Impact of e-commerce on consumers and small firms
Impact of e-commerce on consumers and small firms[electronic resource] /edited by Salvatore Zappala and Colin Gray. - Aldershot, England ;Ashgate,c2006. - xv, 264 p. :ill.

Includes bibliographical references and index.

Introduction / Colin Gray and Salvatore Zappala -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappala and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappala -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappala and Colin Gray.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA638873bnb

UkSubjects--Topical Terms:

560272
Consumer behavior.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5548.32 / .I46 2006

Dewey Class. No.: 381/.142

Impact of e-commerce on consumers and small firms
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