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Business Analytics = Data Science for Business Problems /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Business Analytics/ by Walter R. Paczkowski.
其他題名:	Data Science for Business Problems /
作者:	Paczkowski, Walter R.
面頁冊數:	XXXVIII, 387 p. 238 illus., 215 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Consumer Behavior . -
電子資源:	https://doi.org/10.1007/978-3-030-87023-2
ISBN:	9783030870232

Business Analytics = Data Science for Business Problems /
Paczkowski, Walter R.

Business AnalyticsData Science for Business Problems /[electronic resource] :by Walter R. Paczkowski. - 1st ed. 2021. - XXXVIII, 387 p. 238 illus., 215 illus. in color.online resource.

1. Types of Business Problems -- 2. Data for Business Problems -- 3. Beginning Data Handling -- 4. Data Preprocessing -- 5. Data Visualization: The Basics -- 6. OLS Regression Basics -- 7. Time Series Basics -- 8. Statistical Tables -- 9. Advanced Data Handling -- 10. Advanced OLS -- 11. Logistic Regression -- 12. Classification.

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.

ISBN: 9783030870232

Standard No.: 10.1007/978-3-030-87023-2doiSubjects--Topical Terms:

1366118
Consumer Behavior .

LC Class. No.: QA276-280

Dewey Class. No.: 300.727

Business Analytics = Data Science for Business Problems /
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