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Sensory marketing in retail = an introduction to the multisensory nature of retail stores /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sensory marketing in retail/ by Arto Lindblom.
其他題名:	an introduction to the multisensory nature of retail stores /
作者:	Lindblom, Arto.
出版者:	Cham :Springer Nature Switzerland : : 2023.,
面頁冊數:	xv, 237 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-031-47515-3
ISBN:	9783031475153

Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
Lindblom, Arto.

Sensory marketing in retailan introduction to the multisensory nature of retail stores /[electronic resource] :by Arto Lindblom. - Cham :Springer Nature Switzerland :2023. - xv, 237 p. :ill. (some col.), digital ;24 cm.

1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors that accelerate or inhibit the effects of cues in a retail store -- 7. Key points of this book -- 8. Engaging in sensory marketing in practice -- 9. What to explore next? -- 10. Concluding remarks -- Glossary.

ISBN: 9783031475153

Standard No.: 10.1007/978-3-031-47515-3doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Sensory marketing in retail = an introduction to the multisensory nature of retail stores /
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