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Pre-commerce : = how companies and c...

Pearson, Bob, (1962-)

Pre-commerce : = how companies and customers are transforming business together /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Pre-commerce :/ Bob Pearson with Dan Zehr.
其他題名:	how companies and customers are transforming business together /
作者:	Pearson, Bob,
其他作者:	Zehr, Dan.
出版者:	San Francisco :Jossey-Bass, : c2011.,
面頁冊數:	x, 310 p. :ill. ; : 24 cm.;
標題:	Consumer behavior. -
ISBN:	9780470928448 (cloth) :

Pre-commerce : = how companies and customers are transforming business together /
Pearson, Bob,1962-

Pre-commerce :how companies and customers are transforming business together /Bob Pearson with Dan Zehr. - 1st ed. - San Francisco :Jossey-Bass,c2011. - x, 310 p. :ill. ;24 cm.

Includes bibliographical references and index.

The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.

ISBN: 9780470928448 (cloth) :NT898

LCCN: 2010051345Subjects--Topical Terms:

560272
Consumer behavior.

LC Class. No.: HF5415.32 / .P43 2011

Dewey Class. No.: 658.8/12

Pre-commerce : = how companies and customers are transforming business together /
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505 0 $a The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
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650 0 $a Customer relations $x Technological innovations. $3 804876
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