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Pre-commerce : = how companies and c...

Pearson, Bob, (1962-)

Pre-commerce : = how companies and customers are transforming business together /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Pre-commerce :/ Bob Pearson with Dan Zehr.
Reminder of title:	how companies and customers are transforming business together /
Author:	Pearson, Bob,
other author:	Zehr, Dan.
Published:	San Francisco :Jossey-Bass, : c2011.,
Description:	x, 310 p. :ill. ; : 24 cm.;
Subject:	Consumer behavior. -
ISBN:	9780470928448 (cloth) :

Pre-commerce : = how companies and customers are transforming business together /
Pearson, Bob,1962-

Pre-commerce :how companies and customers are transforming business together /Bob Pearson with Dan Zehr. - 1st ed. - San Francisco :Jossey-Bass,c2011. - x, 310 p. :ill. ;24 cm.

Includes bibliographical references and index.

The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.

ISBN: 9780470928448 (cloth) :NT898

LCCN: 2010051345Subjects--Topical Terms:

560272
Consumer behavior.

LC Class. No.: HF5415.32 / .P43 2011

Dewey Class. No.: 658.8/12

Pre-commerce : = how companies and customers are transforming business together /
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020 $a 9780470928448 (cloth) : $c NT898
035 $a 2010051345
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415.32 $b .P43 2011
082 0 0 $a 658.8/12 $2 22
100 1 $a Pearson, Bob, $d 1962- $3 839617
245 1 0 $a Pre-commerce : $b how companies and customers are transforming business together / $c Bob Pearson with Dan Zehr.
250 $a 1st ed.
260 $a San Francisco : $c c2011. $b Jossey-Bass,
300 $a x, 310 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
650 0 $a Consumer behavior. $3 560272
650 0 $a Social media $x Economic aspects. $3 804875
650 0 $a Customer relations $x Technological innovations. $3 804876
650 0 $a Internet marketing. $3 559675
700 1 $a Zehr, Dan. $3 839618