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Multinationals and global consumers : = tension, potential and competition /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Multinationals and global consumers :/ edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong.
其他題名:	tension, potential and competition /
其他作者:	Chan, Tsang-sing,
面頁冊數:	1 online resource.
標題:	Consumer behavior. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137307293
ISBN:	1137307293 (electronic bk.)

Multinationals and global consumers : = tension, potential and competition /
Multinationals and global consumers :tension, potential and competition /edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong. - 1 online resource.

Includes bibliographical references.

International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.

International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. "Multinationals and Global Consumers" is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.

ISBN: 1137307293 (electronic bk.)

Source: 657860Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

560272
Consumer behavior.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD62.4 / .M856 2013

Dewey Class. No.: 658/.049

Multinationals and global consumers : = tension, potential and competition /
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245 0 0 $a Multinationals and global consumers : $b tension, potential and competition / $c edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong.
264 1 $a New York : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
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504 $a Includes bibliographical references.
505 0 $a International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.
520 $a International business (IB) research on Asian firms is on the rise, focusing on Japan, China and other countries and potentially enriching theory development and practice. The rise of Asian firms has challenged conventional theories and provided opportunities for IB researchers to address several paradoxical issues such as ownership advantage, risk-return, and the flying geese hypothesis. Moreover, researchers would benefit from paying attention to multi-level analysis, the role of history 'vis-a-vis' culture, and the variance across countries at different levels of economic development. "Multinationals and Global Consumers" is a collection of articles written by leading scholars on IB research in Asia and addresses some of these problems in several key areas of IB research including Multinationals and Organizational Management, International Business and FDI, Marketing and Consumer Behavior, and furnish meaningful implications for practice and future research.
588 $a Description based on print version record.
650 0 $a Consumer behavior. $3 560272
650 0 $a International business enterprises $x Management. $3 570665
650 0 $a Marketing. $3 557931
650 7 $a BUSINESS & ECONOMICS / Industrial Management $2 bisacsh $3 860693
650 7 $a BUSINESS & ECONOMICS / Management Science $2 bisacsh $3 860214
650 7 $a BUSINESS & ECONOMICS / Management $2 bisacsh $3 860388
650 7 $a BUSINESS & ECONOMICS / Organizational Behavior $2 bisacsh $3 834421
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Chan, Tsang-sing, $d 1950- $e editor of compilation. $3 1006530
700 1 $a Cui, Geng, $e editor of compilation. $3 1006531
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137307293