國立虎尾科技大學 |

Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Value realization in the phygital reality market/ by Lin Huang, Biao Gao, Mengjia Gao.
Reminder of title:	consumption and service under conflation of the physical, digital, and virtual worlds /
Author:	Huang, Lin.
other author:	Gao, Biao.
Published:	Singapore :Springer Nature Singapore : : 2023.,
Description:	xix, 212 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Consumer behavior. -
Online resource:	https://doi.org/10.1007/978-981-99-4129-2
ISBN:	9789819941292

Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
Huang, Lin.

Value realization in the phygital reality marketconsumption and service under conflation of the physical, digital, and virtual worlds /[electronic resource] :by Lin Huang, Biao Gao, Mengjia Gao. - Singapore :Springer Nature Singapore :2023. - xix, 212 p. :ill., digital ;24 cm. - Kobe University monograph series in social science research,2524-5058. - Kobe University monograph series in social science research..

Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter.

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term "phygital reality market" is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation - in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

ISBN: 9789819941292

Standard No.: 10.1007/978-981-99-4129-2doiSubjects--Topical Terms:

560272
Consumer behavior.

LC Class. No.: HF5415.32 / .H83 2023

Dewey Class. No.: 658.8342

Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
LDR:03682nam a2200337 a 4500 001 1115791
003 DE-He213
005 20230809092450.0
006 m d
007 cr nn 008maaau
008 240123s2023 si s 0 eng d
020 $a 9789819941292 $q (electronic bk.)
020 $a 9789819941285 $q (paper)
024 7 $a 10.1007/978-981-99-4129-2 $2 doi
035 $a 978-981-99-4129-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32 $b .H83 2023
072 7 $a JMJ $2 bicssc
072 7 $a BUS016000 $2 bisacsh
072 7 $a JMJ $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .H874 2023
100 1 $a Huang, Lin. $3 1201872
245 1 0 $a Value realization in the phygital reality market $h [electronic resource] : $b consumption and service under conflation of the physical, digital, and virtual worlds / $c by Lin Huang, Biao Gao, Mengjia Gao.
260 $a Singapore : $c 2023. $b Springer Nature Singapore : $b Imprint: Springer,
300 $a xix, 212 p. : $b ill., digital ; $c 24 cm.
490 1 $a Kobe University monograph series in social science research, $x 2524-5058
505 0 $a Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter.
520 $a This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term "phygital reality market" is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation - in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.
650 0 $a Consumer behavior. $3 560272
650 0 $a Communication in marketing. $3 570557
650 0 $a Mixed reality. $3 784784
650 1 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Digital Marketing. $3 1366892
650 2 4 $a Innovation and Technology Management. $3 1365778
650 2 4 $a Technology Commercialization. $3 1366687
650 2 4 $a Digital and New Media. $3 1365797
700 1 $a Gao, Biao. $3 1428779
700 1 $a Gao, Mengjia. $3 1428780
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
830 0 $a Kobe University monograph series in social science research. $3 1428781
856 4 0 $u https://doi.org/10.1007/978-981-99-4129-2
950 $a Business and Management (SpringerNature-41169)