Managing social media and consumeris...
Rajagopal, (1957-,)

 

  • Managing social media and consumerism : = the grapevine effect in competitive markets /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Managing social media and consumerism :/ Rajagopal, EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico.
    Reminder of title: the grapevine effect in competitive markets /
    Author: Rajagopal,
    Description: 1 online resource.
    Subject: Internet marketing. -
    Online resource: http://www.palgraveconnect.com/doifinder/10.1057/9781137281920
    ISBN: 9781137281920 (electronic bk.)
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