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Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Frontiers in product innovation strategy/ by Diana Derval.
Reminder of title:	predicting market outcomes and creating winning products for a people and planet-friendly future /
Author:	Derval, Diana.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	xxiv, 118 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	New products. -
Online resource:	https://doi.org/10.1007/978-3-031-25823-7
ISBN:	9783031258237

Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
Derval, Diana.

Frontiers in product innovation strategypredicting market outcomes and creating winning products for a people and planet-friendly future /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2023. - xxiv, 118 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Delivering People and Planet-friendly Innovations -- Unveiling Hidden Opportunities -- Locating Profiable Markets -- Defining Sustainable Growith Strategies -- Optimizing the Product Portfolio -- Building a Visionary Innovation Roadmap.

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive) A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

ISBN: 9783031258237

Standard No.: 10.1007/978-3-031-25823-7doiSubjects--Topical Terms:

569440
New products.

LC Class. No.: HF5415.153

Dewey Class. No.: 658.575

Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
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