| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Always on/ Christopher Vollmer with Geoffrey Precourt. |
| Reminder of title: |
advertising, marketing, and media in an era of consumer control / |
| Author: |
Vollmer, Christopher. |
| other author: |
Precourt, Geoffrey. |
| Published: |
New York :McGraw-Hill, : c2008., |
| Description: |
215 p. :ill. (chiefly col.) : |
| Subject: |
Internet marketing. - |
| Online resource: |
Click for full text (McGrawHill) |
| ISBN: |
0071508287 (pbk.) |