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Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Using behavioral science in marketing :/ Nancy Harhut.
Reminder of title:	drive customer action and loyalty by prompting instinctive responses /
Author:	Harhut, Nancy,
Published:	London ;KoganPage, : 2022.,
Description:	xiv, 272 p. :ill. ; : 24 cm.;
Subject:	Marketing. -
ISBN:	9781398606487 (pbk.) :

Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /
Harhut, Nancy,

Using behavioral science in marketing :drive customer action and loyalty by prompting instinctive responses /Nancy Harhut. - London ;KoganPage,2022. - xiv, 272 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9781398606487 (pbk.) :NT1126

LCCN: 2022939080Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .H234 2022

Dewey Class. No.: 658.80019

Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /
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