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Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Using behavioral science in marketing :/ Nancy Harhut.
其他題名:	drive customer action and loyalty by prompting instinctive responses /
作者:	Harhut, Nancy,
出版者:	London ;KoganPage, : 2022.,
面頁冊數:	xiv, 272 p. :ill. ; : 24 cm.;
標題:	Consumer behavior. -
ISBN:	9781398606487 (pbk.) :

Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /
Harhut, Nancy,

Using behavioral science in marketing :drive customer action and loyalty by prompting instinctive responses /Nancy Harhut. - London ;KoganPage,2022. - xiv, 272 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9781398606487 (pbk.) :NT1126

LCCN: 2022939080Subjects--Topical Terms:

560272
Consumer behavior.

LC Class. No.: HF5415 / .H234 2022

Dewey Class. No.: 658.80019

Using behavioral science in marketing : = drive customer action and loyalty by prompting instinctive responses /
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