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Online consumer behavior = theory an...
~
Close, Angeline.
Online consumer behavior = theory and research in social media, advertising, and e-tail /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Online consumer behavior/ edited by Angeline G. Close.
其他題名:
theory and research in social media, advertising, and e-tail /
其他作者:
Close, Angeline.
出版者:
New York :Routledge, : 2012.,
面頁冊數:
xxxiii, 366 p. :ill. :
標題:
Consumer behavior. -
電子資源:
Click here to view
ISBN:
9780203123911 (e-book : PDF)
Online consumer behavior = theory and research in social media, advertising, and e-tail /
Online consumer behavior
theory and research in social media, advertising, and e-tail /[electronic resource] :edited by Angeline G. Close. - New York :Routledge,2012. - xxxiii, 366 p. :ill.
Includes bibliographical references and indexes.
section 1. Consumers' online identity -- section 2. Social media, blogs, and privacy issues -- section 3. Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels.
Mode of access: World Wide Web.
ISBN: 9780203123911 (e-book : PDF)Subjects--Topical Terms:
560272
Consumer behavior.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.32 / .O547 2012
Dewey Class. No.: 381.142 / O589
Online consumer behavior = theory and research in social media, advertising, and e-tail /
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Click here to view
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