國立虎尾科技大學 |

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sharing Behavior of Brand Crisis Information on Social Media/ by Changzheng Yang.
其他題名:	A Case Study of Chinese Weibo /
作者:	Yang, Changzheng.
面頁冊數:	XI, 283 p. 138 illus., 22 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-981-16-6667-4
ISBN:	9789811666674

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /
Yang, Changzheng.

Sharing Behavior of Brand Crisis Information on Social MediaA Case Study of Chinese Weibo /[electronic resource] :by Changzheng Yang. - 1st ed. 2022. - XI, 283 p. 138 illus., 22 illus. in color.online resource.

Introduction -- Literature Review and Theoretical Foundation -- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use -- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use -- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases.

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.

ISBN: 9789811666674

Standard No.: 10.1007/978-981-16-6667-4doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo /
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