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Transnational marketing and transnat...
~
Sirkeci, Ibrahim.
Transnational marketing and transnational consumers
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Transnational marketing and transnational consumers/ by Ibrahim Sirkeci.
Author:
Sirkeci, Ibrahim.
Published:
Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
Description:
xi, 72 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Marketing - Management. -
Online resource:
http://dx.doi.org/10.1007/978-3-642-36775-5
ISBN:
9783642367755 (electronic bk.)
Transnational marketing and transnational consumers
Sirkeci, Ibrahim.
Transnational marketing and transnational consumers
[electronic resource] /by Ibrahim Sirkeci. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xi, 72 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..
ISBN: 9783642367755 (electronic bk.)Subjects--Topical Terms:
568118
Marketing
--Management.
LC Class. No.: HF5415.13 / .S57 2013
Dewey Class. No.: 658.8
Transnational marketing and transnational consumers
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Business and Economics (Springer-11643)
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