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Handbook of research on managing and...
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Kaufmann, Hans-Ruediger, (1958-)
Handbook of research on managing and influencing consumer behavior
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Handbook of research on managing and influencing consumer behavior/ Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania.
other author:
Kaufmann, Hans-Ruediger,
Published:
Hershey, PA :Business Science Reference, : 2015.,
Description:
1 online resource (xxxiv, 728 p.)
Subject:
Consumer behavior. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7
ISBN:
9781466665484 (ebk.)
Handbook of research on managing and influencing consumer behavior
Handbook of research on managing and influencing consumer behavior
[electronic resource] /Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania. - Hershey, PA :Business Science Reference,2015. - 1 online resource (xxxiv, 728 p.)
Includes bibliographical references (p. 621-713) and index.
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
ISBN: 9781466665484 (ebk.)
LCCN: 2014029103Subjects--Topical Terms:
560272
Consumer behavior.
LC Class. No.: HF5415.32 / .H3644 2015
Dewey Class. No.: 658.8/342
Handbook of research on managing and influencing consumer behavior
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Handbook of research on managing and influencing consumer behavior
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[electronic resource] /
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Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania.
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Hershey, PA :
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Business Science Reference,
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2015.
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1 online resource (xxxiv, 728 p.)
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Includes bibliographical references (p. 621-713) and index.
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"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
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Consumer behavior.
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560272
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Kaufmann, Hans-Ruediger,
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1958-
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7
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