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Retail branding and store loyalty = ...
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SpringerLink (Online service)
Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Retail branding and store loyalty/ by Bettina Berg.
其他題名:
analysis in the context of reciprocity, store accessibility, and retail format /
作者:
Berg, Bettina.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
面頁冊數:
xix, 180 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Branding (Marketing) -
電子資源:
http://dx.doi.org/10.1007/978-3-658-01596-1
ISBN:
9783658015961 (electronic bk.)
Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
Berg, Bettina.
Retail branding and store loyalty
analysis in the context of reciprocity, store accessibility, and retail format /[electronic resource] :by Bettina Berg. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xix, 180 p. :ill., digital ;24 cm. - Handel und internationales marketing / Retailing and international marketing. - Handel und internationales marketing / Retailing and international marketing..
ISBN: 9783658015961 (electronic bk.)Subjects--Topical Terms:
568096
Branding (Marketing)
Dewey Class. No.: 658.8
Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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