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Interpreting consumer choice = the b...
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Foxall, G. R.
Interpreting consumer choice = the behavioral perspective model /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Interpreting consumer choice/ Gordon R. Foxall.
其他題名:
the behavioral perspective model /
作者:
Foxall, G. R.
出版者:
New York :Routledge, : 2010.,
面頁冊數:
186 p. :ill. ; : 24 cm.;
標題:
Consumer behavior. -
電子資源:
http://www.tandfebooks.com/isbn/9780203866894
ISBN:
9780203866894 (e-book : PDF)
Interpreting consumer choice = the behavioral perspective model /
Foxall, G. R.
Interpreting consumer choice
the behavioral perspective model /[electronic resource] :Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10. - Routledge interpretive marketing research series ;9..
Includes bibliographical references (p. [163]-180) and index.
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
Mode of access: World Wide Web.
ISBN: 9780203866894 (e-book : PDF)Subjects--Topical Terms:
560272
Consumer behavior.
LC Class. No.: HF5415.32 / .F686 2010
Dewey Class. No.: 658.8342
Interpreting consumer choice = the behavioral perspective model /
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http://www.tandfebooks.com/isbn/9780203866894
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