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Exploring the rise of fandom in cont...

Wang, Chenglu.

Exploring the rise of fandom in contemporary consumer culture /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Exploring the rise of fandom in contemporary consumer culture // Cheng Lu Wang, [editor].
other author:	Wang, Chenglu.
Published:	Hershey :Business Science Reference, : c2018.,
Description:	xxi, 300 p. :ill. ; : 29 cm.;
Notes:	"Premier reference source"--Cover.
Subject:	Branding (Marketing) -
ISBN:	9781522532200 :

Exploring the rise of fandom in contemporary consumer culture /
Exploring the rise of fandom in contemporary consumer culture /Cheng Lu Wang, [editor]. - Hershey :Business Science Reference,c2018. - xxi, 300 p. :ill. ;29 cm. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

"Premier reference source"--Cover.

Includes bibliographical references (p. 254-290) and index.

The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-hao Chou, The University of Georgia, James Zhang, The University of Georgia -- The antecedents and consequences of brand fandom in an emerging market : a grounded theory investigation in Indian context / Juhi Sarkar, IBS -- The folksonomy of fandom / Nathalie Collins, Edith Cowan University, Jamie Murphy, Curtin University -- Sport fans, their favorite teams, and their rival teams / Cody Havard, The University of Memphis, Daniel Wann, Murray State University, Timothy Ryan, The University of Memphis -- Building the force : enacting fan brand community through the star wars BB-8 droid builders club / William Humphrey, Jr., Ithaca College, Debra Laverie, Ithaca College, Alison Shields, Ithaca College -- Fans and brands : delineating between fandoms, brand communities, and brand publics / Breanna Todd, Western Washington University, Catherine Armstrong Soule, Western Washington University -- "Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India : a grounded theory investigation of brand fandom / Abhigyan Sarkar, Institute of Management Technology Ghaziabad, Juhi Sarkar, IBS -- Diversity of fans on social media : the case of entertainment celebrity in China / Xinming Jia, Zhejiang International Studies University, Kineta Hung, Hong Kong Baptist University, Ke Zhang, Hong Kong Baptist University -- Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community / Lok Fai Pun, the Chinese University of Hong Kong -- Fans and brands : delineating between fandoms, brand communities and brand publics / Breanna Todd, Western Washington University, Catherine Armstrong Soule, Western Washington University -- Anime and manga fandom in business / Chengyan Zeng, University of New haven -- Tribal sport fans / David Hedlund, St. John's University, Rui Biscaia, Coventry University -- Maria leal, universidade europeia.

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

ISBN: 9781522532200 :NT6764

LCCN: 2017015919Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.32 / .E97 2017

Dewey Class. No.: 306.3

Exploring the rise of fandom in contemporary consumer culture /
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245 0 0 $a Exploring the rise of fandom in contemporary consumer culture / $c Cheng Lu Wang, [editor].
260 $a Hershey : $b Business Science Reference, $c c2018.
300 $a xxi, 300 p. : $b ill. ; $c 29 cm.
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references (p. 254-290) and index.
505 0 $a The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-hao Chou, The University of Georgia, James Zhang, The University of Georgia -- The antecedents and consequences of brand fandom in an emerging market : a grounded theory investigation in Indian context / Juhi Sarkar, IBS -- The folksonomy of fandom / Nathalie Collins, Edith Cowan University, Jamie Murphy, Curtin University -- Sport fans, their favorite teams, and their rival teams / Cody Havard, The University of Memphis, Daniel Wann, Murray State University, Timothy Ryan, The University of Memphis -- Building the force : enacting fan brand community through the star wars BB-8 droid builders club / William Humphrey, Jr., Ithaca College, Debra Laverie, Ithaca College, Alison Shields, Ithaca College -- Fans and brands : delineating between fandoms, brand communities, and brand publics / Breanna Todd, Western Washington University, Catherine Armstrong Soule, Western Washington University -- "Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India : a grounded theory investigation of brand fandom / Abhigyan Sarkar, Institute of Management Technology Ghaziabad, Juhi Sarkar, IBS -- Diversity of fans on social media : the case of entertainment celebrity in China / Xinming Jia, Zhejiang International Studies University, Kineta Hung, Hong Kong Baptist University, Ke Zhang, Hong Kong Baptist University -- Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community / Lok Fai Pun, the Chinese University of Hong Kong -- Fans and brands : delineating between fandoms, brand communities and brand publics / Breanna Todd, Western Washington University, Catherine Armstrong Soule, Western Washington University -- Anime and manga fandom in business / Chengyan Zeng, University of New haven -- Tribal sport fans / David Hedlund, St. John's University, Rui Biscaia, Coventry University -- Maria leal, universidade europeia.
520 $a "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"-- $c Provided by publisher.
650 0 $a Branding (Marketing) $3 568096
650 0 $a Consumer behavior. $3 560272
650 0 $a Brand loyalty. $3 560400
700 1 $a Wang, Chenglu. $3 1131907