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Consumer behavior and advertising in...

Krugman, Edward.

Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior and advertising involvement :/ [edited by] Edward P. Krugman.
其他題名:	selected works of Herbert E. Krugman /
作者:	Krugman, Herbert.
其他作者:	Krugman, Edward.
出版者:	New York :Routledge/Taylor & Francis, : c2008.,
面頁冊數:	344 p. :ill. ; : 24 cm.;
標題:	Consumer behavior. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0812/2008009298.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0916/2008009298-d.html
ISBN:	9780805857887 (hbk.) :

Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /
Krugman, Herbert.

Consumer behavior and advertising involvement :selected works of Herbert E. Krugman /[edited by] Edward P. Krugman. - New York :Routledge/Taylor & Francis,c2008. - 344 p. :ill. ;24 cm. - Marketing and consumer psychology series.

Includes bibliographical references and indexes.

ISBN: 9780805857887 (hbk.) :NT2051

LCCN: 2008009298Subjects--Topical Terms:

560272
Consumer behavior.

LC Class. No.: HF5822 / .K78 2008

Dewey Class. No.: 658.8/342

Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /
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