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Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Socially Responsible Consumption and Marketing in Practice/ edited by Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege.
其他題名:	Collection of Case Studies /
其他作者:	Bhattacharyya, Jishnu.
面頁冊數:	XV, 358 p. 43 illus., 31 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-981-16-6433-5
ISBN:	9789811664335

Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
Socially Responsible Consumption and Marketing in PracticeCollection of Case Studies /[electronic resource] :edited by Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege. - 1st ed. 2022. - XV, 358 p. 43 illus., 31 illus. in color.online resource.

Introduction -- Key Principles and Concepts -- Current Developments (Review of Extant Literature) -- Case Studies.

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

ISBN: 9789811664335

Standard No.: 10.1007/978-981-16-6433-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
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