Bhattacharyya, Jishnu.
Overview
| Works: | 0 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Dealing with socially responsible consumers = studies in marketing /
by:
SpringerLink (Online service); Bhattacharyya, Jishnu.
(Language materials, printed)
Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
by:
Azer, Jaylan.; Balaji, M. S.; Hewege, Chandana R.; Jiang, Yangyang.; Bhattacharyya, Jishnu.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Social and sustainability marketing = a casebook for reaching your socially responsible consumers through marketing science /
by:
Bhattacharyya, Jishnu.
(Language materials, printed)
Subjects
Social responsibility of business
Business Ethics.
Social Influence.
Industrial management—Environmental aspects.
Corporate Environmental Management.
Motivation research (Marketing).
Market Psychology.
Marketing.
Consumer behavior.
Social influence.
Marketing
Consumer Behavior .
Social responsibility of business.
Business ethics.
Green marketing.