Bhattacharyya, Jishnu.
Overview
| Works: | 0 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Dealing with socially responsible consumers = studies in marketing /
by:
SpringerLink (Online service); Bhattacharyya, Jishnu.
(Language materials, printed)
Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
by:
Azer, Jaylan.; Balaji, M. S.; Hewege, Chandana R.; Jiang, Yangyang.; Bhattacharyya, Jishnu.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Social and sustainability marketing = a casebook for reaching your socially responsible consumers through marketing science /
by:
Bhattacharyya, Jishnu.
(Language materials, printed)
Subjects
Motivation research (Marketing).
Market Psychology.
Marketing.
Consumer behavior.
Social influence.
Social responsibility of business
Business Ethics.
Marketing
Consumer Behavior .
Green marketing.
Social Influence.
Social responsibility of business.
Industrial management—Environmental aspects.
Corporate Environmental Management.
Business ethics.