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The handbook of persuasion and socia...
~
Stewart, David W.
The handbook of persuasion and social marketing
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The handbook of persuasion and social marketing/ David W. Stewart, editor.
other author:
Stewart, David W.
Published:
Santa Barbara, Calif. :Praeger, : 2015.,
Description:
3 v. in 1 (vi, 1009 p.) ;cm;
Subject:
Social marketing. -
Online resource:
http://ebooks.abc-clio.com/?isbn=9781440804052
ISBN:
1440804052 (e-book)
The handbook of persuasion and social marketing
The handbook of persuasion and social marketing
[electronic resource] /David W. Stewart, editor. - Santa Barbara, Calif. :Praeger,2015. - 3 v. in 1 (vi, 1009 p.) ;cm
Includes bibliographical references and index.
v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses.
ISBN: 1440804052 (e-book)Subjects--Topical Terms:
811185
Social marketing.
LC Class. No.: HF5414 / .H364 2014
Dewey Class. No.: 658.8/72
The handbook of persuasion and social marketing
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1440804052 (e-book)
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9781440804052 (e-book)
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1440804044 (alk. paper)
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9781440804045 (alk. paper)
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DLC
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eng
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DLC
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HF5414
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.H364 2014
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658.8/72
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23
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The handbook of persuasion and social marketing
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[electronic resource] /
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David W. Stewart, editor.
260
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Santa Barbara, Calif. :
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Praeger,
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2015.
300
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3 v. in 1 (vi, 1009 p.) ;
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cm
504
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Includes bibliographical references and index.
505
0
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v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses.
650
0
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Social marketing.
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811185
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Marketing
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Social aspects.
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586461
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1
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Stewart, David W.
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1097254
776
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Original
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1440804044
856
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http://ebooks.abc-clio.com/?isbn=9781440804052
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