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Digital marketing excellence : = pla...

Chaffey, Dave, (1963-)

Digital marketing excellence : = planning, optimizing and integrating online marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital marketing excellence :/ Dave Chaffey and PR Smith.
其他題名:	planning, optimizing and integrating online marketing /
作者:	Chaffey, Dave,
其他作者:	Smith, P. R.
出版者:	London ;Routledge, Taylor & Francis Group, : 2017.,
面頁冊數:	xxvii, 660 p. ;26 cm.;
附註:	Revised edition of the authors' eMarketing excellence, first published in 2002.
標題:	Internet marketing. -
ISBN:	9781138191709 (Pbk) :

Digital marketing excellence : = planning, optimizing and integrating online marketing /
Chaffey, Dave,1963-

Digital marketing excellence :planning, optimizing and integrating online marketing /Dave Chaffey and PR Smith. - Fifth edition. - London ;Routledge, Taylor & Francis Group,2017. - xxvii, 660 p. ;26 cm.

Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

ISBN: 9781138191709 (Pbk) :NT1465

LCCN: 2016041418Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .S615 2017

Dewey Class. No.: 658.8/72

Digital marketing excellence : = planning, optimizing and integrating online marketing /
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