國立虎尾科技大學 |

Social Commerce = Consumer Behaviour in Online Environments /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social Commerce/ edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding.
其他題名:	Consumer Behaviour in Online Environments /
其他作者:	Boardman, Rosy.
面頁冊數:	XXI, 277 p. 18 illus., 3 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Motivation research (Marketing). -
電子資源:	https://doi.org/10.1007/978-3-030-03617-1
ISBN:	9783030036171

Social Commerce = Consumer Behaviour in Online Environments /
Social CommerceConsumer Behaviour in Online Environments /[electronic resource] :edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding. - 1st ed. 2019. - XXI, 277 p. 18 illus., 3 illus. in color.online resource.

1. The Historical Development of Social Commerce; Nina Bürklin, Claudia E. Henninger and Rosy Boardman -- 2. Social Media’s Evolution in S-commerce; Claudia E. Henninger, Nina Bürklin and Christopher J. Parker -- 3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China; Yao Yao, Rosy Boardman and Delia Vazquez -- 4. Personalised and Participative Branding through Fashion Blogging; Jenny Cheung, Delia Vazquez and Tony Conway -- 5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination; Neil Robinson, Crispin Dale and Alex Fenton -- 6. Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry; Marta Blazquez, Tianran Zhang, Rosy Boardman and Claudia E. Henninger -- 7. Attitudes towards Brands’ Facebook Pages across Different Age Groups; Rosy Boardman -- 8. Unravelling a Mystery: Selling an Entrepreneurial Perspective through Instagram; Claudia E. Henninger, Xiaaoli Zhao and Aurelie Le Normand -- 9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign; Nina Bürklin and Katharina Faber -- 10. The Influence of Electronic Word of Mouth (eWOM) on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia; Abrar Al Sharif and Ruth Marciniak -- 11. eWOM: The Rise of the Opinion Leaders; Shuang Zhou, Helen McCormick, Marta Blazquez and Liz Barnes -- 12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands; Noreen Siddiqui, Mike Mannion and Ruth Marciniak -- 13. Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo; Weifang Ding, Claudia E. Henninger, Marta Blazquez and Rosy Boardman -- 14. The Challenges and Future Opportunties of Social Commerce; Courtney Chimes, Rosy Boardman and Claudia E. Henninger.

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

ISBN: 9783030036171

Standard No.: 10.1007/978-3-030-03617-1doiSubjects--Topical Terms:

1279600
Motivation research (Marketing).

LC Class. No.: HF5415.34

Dewey Class. No.: 658.8342

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