Motivation research (Marketing).
Overview
| Works: | 189 works in 0 publications in 0 languages | |
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Titles
Socially Responsible Consumption and Marketing in Practice = Collection of Case Studies /
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Brand, Label, and Product Intelligence = Second International Conference, COBLI 2021 /
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Advances in National Brand and Private Label Marketing = Ninth International Conference, 2022 /
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Framing im Kontext von Straßenbenutzungsgebühren = Beeinflussung der Akzeptanz und der Nutzungsabsicht kostenpflichtiger Straßeninfrastruktur zugunsten einer nachhaltigen Mobilität /
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Consumption and Consumer Society = The Craft Consumer and Other Essays /
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Quick Guide Sound Marketing = Wie Sie mit akustischen Reizen Ihre Marke stärken /
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Domesticity on Display = Romanian Middle-Class Material Culture from Late Socialism to Today /
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Smart Mobility = Exploring Foundational Technologies and Wider Impacts /
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Advances in National Brand and Private Label Marketing = Eighth International Conference, 2021 /
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Online Impulse Buying and Cognitive Dissonance = Examining the Effect of Mood on Consumer Behaviour /
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Design Thinking for Food Well-Being = The Art of Designing Innovative Food Experiences /
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Multisensorik im stationären Handel = Grundlagen und Praxis der kundenzentrierten Filialgestaltung /
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Rivalry and Group Behavior Among Consumers and Brands = Comparisons In and Out of the Sport Context /
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Leben ist Ökonomie! = Wie wirtschaftliche Prinzipien den Alltag bestimmen /
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Consumer Tribes in Tourism = Contemporary Perspectives on Special-Interest Tourism /
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Broadening Cultural Horizons in Social Marketing = Comparing Case Studies from Asia-Pacific /
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FinTech Strategy = Linking Entrepreneurship, Finance, and Technology /
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EcoDesign and Sustainability II = Social Perspectives and Sustainability Assessment /
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Product Innovation Management = Intelligence, Discovery, Development /
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The Marketing of Children’s Toys = Critical Perspectives on Children’s Consumer Culture /
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Reparieren, Selbermachen und Kreislaufwirtschaften = Alternative Praktiken für nachhaltigen Konsum /
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Marketing Opportunities and Challenges in a Changing Global Marketplace = Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
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Events und Messen im digitalen Zeitalter = Aktueller Stand und Perspektiven /
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Enlightened Marketing in Challenging Times = Proceedings of the 2019 AMS World Marketing Congress (WMC) /
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Perspectives on Consumer Behaviour = Theoretical Aspects and Practical Applications /
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Consumption Behaviour and Social Responsibility = A Consumer Research Approach /
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Advanced Studies in Behaviormetrics and Data Science = Essays in Honor of Akinori Okada /
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Handbook of Eating and Drinking = Interdisciplinary Perspectives /
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Kongruenz in der Crossmedia-Kommunikation = Eine Untersuchung der Determinanten und Wirkungen /
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Influencer Marketing for Brands = What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
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Haptic Sensation and Consumer Behaviour = The Influence of Tactile Stimulation in Physical and Online Environments /
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Brand Choice and Loyalty = Evidence from Swiss Car Registration Microdata /
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Praxeologie als Grundlage der Betrachtung von Wertentstehung durch Konsum
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Sustainability in the Textile and Apparel Industries = Production Process Sustainability /
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Sustainability in the Textile and Apparel Industries = Sourcing Synthetic and Novel Alternative Raw Materials /
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The Business Case for Love = How Companies Get Bragged About Today /
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Retail Isn't Dead = Innovative Strategies for Brick and Mortar Retail Success /
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Architektur als Instrument der Markenkommunikation = Die implizite Wirkung gebauter Botschaften /
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Forum Markenforschung 2018 = Tagungsband der internationalen Konferenz „DERMARKENTAG“ /
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The Pricing Puzzle = How to Understand and Create Impactful Pricing for Your Products /
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Who’s Driving Electric Cars = Understanding Consumer Adoption and Use of Plug-in Electric Cars /
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Moden in der Hip-Hop-Szene = Eine ethnographische Studie über die Bedeutung und Dynamik von Modestrukturen /
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The Reign of the Customer = Customer-Centric Approaches to Improving Satisfaction /
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Eurasian Business Perspectives = Proceedings of the 25th Eurasia Business and Economics Society Conference /
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Sustainability in the Textile and Apparel Industries = Sustainable Textiles, Clothing Design and Repurposing /
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Loyalitätsprogramme im digitalen Wandel = Eine empirische Analyse zu Mobile Loyalty Apps aus Konsumentensicht /
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Cross-Cultural Brand Personality and Brand Desirability = An Empirical Approach to the Role of Culture on this Mediated Interplay /
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Sustainability in the Textile and Apparel Industries = Consumerism and Fashion Sustainability /
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Using Installed Base Selling to Maximize Revenue = A Step-by-Step Approach to Achieving Long-Term Profitable Growth /
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Sustainability in the Textile and Apparel Industries = Sourcing Natural Raw Materials /
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Die Beziehung zwischen Mitarbeitern und Konsumenten = Eine systematische Literaturanalyse vor dem Hintergrund nachhaltigen Konsums /
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The Role of Origin of Fame in Influencer Branding = A Comparative Analysis of German and Russian Consumers /
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Luxury Tourism = Market Trends, Changing Paradigms, and Best Practices /
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Die Big-Data-Debatte = Chancen und Risiken der digital vernetzten Gesellschaft /
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Consuming Extreme Sports = Psychological Drivers and Consumer Behaviours of Extreme Athletes /
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Online-Kommunikation für Zielgruppen mit einem nachhaltigen Lebensstil = Zielgruppenansprache am Beispiel der LOHAS im Lebensmitteleinzelhandel /
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Digital Signage am Point of Sale = Der Einfluss von Emotionen auf das Konsumentenverhalten /
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The Electricity Grid in Indonesia = The Experiences of End-Users and Their Attitudes Toward Solar Photovoltaics /
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Digital Transformation in Business and Society = Theory and Cases /
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Prosoziales Ausgabeverhalten und Spenderwohlbefinden = Der Einfluss von Perspektivenübernahme /
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Akzeptanz von Insekten als Nahrungsmittel in Deutschland = Soziodemografische, ernährungs- und umweltpsychologische Einflussfaktoren /
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Nostalgie als Chance für die Markenpositionierung = Wie positive Erinnerungen Marken differenzieren können /
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Erfolgsfaktoren von Online Customer Experience = Die Gestaltung von internetbasierten Kundenerlebnissen in der Konsumgüterbranche /
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Die Nahrung der Optimisten = Eine Motivstudie zu Superfood und Nahrungsergänzungsmitteln /
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Perceived Brand Localness = An Empirical Study of the German Fashion Market /
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Consumer Voice = The Democratization of Consumption Markets in the Digital Age /
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Digitalization in the Luxury Fashion Industry = Strategic Branding for Millennial Consumers /
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Food Waste at Consumer Level = A Comprehensive Literature Review /
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Advances in Kaiyu Studies = From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /
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Monetäre Anreize in Kundenkartenprogrammen = Ein feldexperimenteller Ansatz /
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Applying Behavioural Science to the Private Sector = Decoding What People Say and What They Do /
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces = Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
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The Digitization of Business in China = Exploring the Transformation from Manufacturing to a Digital Service Hub /
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Sustainability in Innovation and Entrepreneurship = Policies and Practices for a World with Finite Resources /
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Marketing Transformation: Marketing Practice in an Ever Changing World = Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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The Experience Logic as a New Perspective for Marketing Management = From Theory to Practical Applications in Different Sectors /
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Neuro-Advertising = Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt /
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Designing Luxury Brands = The Science of Pleasing Customers’ Senses /
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Multiperspektivische Verbraucherforschung = Ansätze und Perspektiven /
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The Data-Driven Project Manager = A Statistical Battle Against Project Obstacles /
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Debt Literacy = Konzeption und Messansatz zum Kreditwissen des Verbrauchers /
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Marketing Food Brands = Private Label versus Manufacturer Brands in the Consumer Goods Industry /
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Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive = Analyse des Trade-offs zwischen Datenverwendung und Datenschutz /
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User Experience im E-Commerce = Messung von Emotionen bei der Nutzung interaktiver Anwendungen /
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Weiterempfehlungen mit Service-Recovery = Ein Vergleich zwischen Sender und Empfänger /
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Erfolgssicherung von Marken durch Authentizität = Die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers /
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Dienstleistungsinnovationen und Elektromobilität = Der Automobilhandel als ganzheitlicher Lösungsanbieter /
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The Romantic Ethic and the Spirit of Modern Consumerism = New Extended Edition /
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Contemporary Collaborative Consumption = Trust and Reciprocity Revisited /
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Impacting the Sensory Experience of Products = Experimental Studies on Perceived Quality /
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Die Akzeptanz von Insekten in der Ernährung = Eine Studie zur Vermarktung von Insekten als Lebensmittel aus Konsumentensicht /
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Die Konvergenz von Gaming und Gambling = Eine angebotsseitige Marktanalyse mit rechtspolitischen Empfehlungen /
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The Power of Communicating the Family Firm Status = The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness /
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Natural Wines aus Kundensicht = Bestimmung relevanter Produkteigenschaften für die Vermarktung /
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Kundenbindung der Zielgruppe 50plus im Internethandel = Kausalmodell unter Berücksichtigung von Alterseffekten /
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Konsum im Alter = Das höhere Lebensalter und seine Relevanz für den Verbraucherschutz /
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Consumer Behavior, Organizational Strategy and Financial Economics = Proceedings of the 21st Eurasia Business and Economics Society Conference /
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Vom Nischentrend zum Lebensstil = Der Einfluss des Lebensgefühls auf das Konsumentenverhalten /
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A Brain for Business – A Brain for Life = How insights from behavioural and brain science can change business and business practice for the better /
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Intramarkenimagekonfusion = Eine empirische Untersuchung am Beispiel der Automobilindustrie /
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Brand Gender = Increasing Brand Equity through Brand Personality /
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Vertrieb und Marketing in der digitalen Welt = So schaffen Unternehmen die Business Transformation in der Praxis /
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Steuerung von Akteuren und Entscheidungen in Baunetzwerken = Eine netzwerkanalytische Untersuchung zur Sanierungsentscheidung im Haushalt /
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Financial Capability in der Kunde-Bank-Beziehung = Eine wissensbasierte Analyse und Modellkonzeption /
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Entgrenzungen des Konsums = Dokumentation der Jahreskonferenz des Netzwerks Verbraucherforschung /
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Der Glücksspielmarkt aus Nachfragersicht = Erkundung von Konvergenzen bei Online-Gamingprodukten /
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Akzeptanz von digitalen Zahlungsdienstleistungen = Eine empirische Untersuchung am Beispiel von Mobile Payment mittels Smartphone im stationären Handel /
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Varieties of Political Consumerism = From Boycotting to Buycotting /
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Konsumentenbilder als produktive Fiktionen = Eine theoretische und ethnographische Untersuchung /
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Bepreisung priorisierter Datenübertragung = Kundenwertanalysen in Next Generation Networks /
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Advances in Advertising Research X = Multiple Touchpoints in Brand Communication /
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Paradoxien des Verbraucherverhaltens = Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung /
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Finding New Ways to Engage and Satisfy Global Customers = Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
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Akzeptanz ökologischer Produktalternativen = Eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren /
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Exploring Service Productivity = Studies in the German Airport Industry /
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Digitale Kultur des Teilens = Mit Sharing nachhaltiger Wirtschaften /
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Trends in Tourist Behavior = New Products and Experiences from Europe /
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Das transformative Potenzial von Konsum zwischen Nachhaltigkeit und Digitalisierung = Chancen und Risiken /
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Consumer Behavior over the Life Course = Research Frontiers and New Directions /
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Fanclubs der Nationalmannschaften im deutschen Teamsport = Value Co-Creation zwischen Kommerzialisierung und Fankultur /
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Customer Engagement in Theory and Practice = A Marketing Management Perspective /
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Innovative Logistics Services and Sustainable Lifestyles = Interdependencies, Transformation Strategies and Decision Making /
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Dialogmarketing und Kundenbindung mit Connected Cars = Wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt /
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Consumer Engineering, 1920s–1970s = Marketing between Expert Planning and Consumer Responsiveness /
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The Promotion of Education = A Critical Cultural Social Marketing Approach /
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Belohnungen für Online Reviews = Unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz /
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Vergessene und verkannte Vordenker für eine Kritische Konsumtheorie = Beiträge aus Ökonomik, Soziologie und Philosophie /
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The New Luxury Experience = Creating the Ultimate Customer Experience /
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Die Reaktivierung von inneren Markenbildern am Point-of-Sale = Eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays /
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Emotionale Ansteckung in technologiebasierten Serviceinteraktionen = Die Wirkung von Smileys auf die Emotionen der Kunden /
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Influence and Behavior Analysis in Social Networks and Social Media
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Building Engagement for Sustainable Development = Challenges of Sustainable Economy in Times of Accelerated Change /
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Customer Experience Management in der Praxis = Grundlagen – Zusammenhänge – Umsetzung /
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Foundations of Economic Psychology = A Behavioral and Mathematical Approach /
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Design Principles and Methodologies = From Conceptualization to First Prototyping with Examples and Case Studies /
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Automatisierte Geldanlage = Determinanten und Einflussbedingungen der Akzeptanz von Investment Management FinTechs /
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Showrooming im stationären Einzelhandel = Entwicklung eines Erklärungsmodells des opportunistischen Konsumentenverhaltens /
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Vertriebserfolg durch kundenzentrierte Kommunikation = Darstellung und empirische Analyse im Filialvertrieb am Beispiel verschiedener Sparkassen /
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Brand Hate = Navigating Consumer Negativity in the Digital World /
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Intercultural Service Encounters = Cross-cultural Interactions and Service Quality /
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