國立虎尾科技大學 |

Consumer Engineering, 1920s–1970s = Marketing between Expert Planning and Consumer Responsiveness /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer Engineering, 1920s–1970s/ edited by Jan Logemann, Gary Cross, Ingo Köhler.
其他題名:	Marketing between Expert Planning and Consumer Responsiveness /
其他作者:	Logemann, Jan.
面頁冊數:	XI, 296 p. 24 illus., 8 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	History, Modern. -
電子資源:	https://doi.org/10.1007/978-3-030-14564-4
ISBN:	9783030145644

Consumer Engineering, 1920s–1970s = Marketing between Expert Planning and Consumer Responsiveness /
Consumer Engineering, 1920s–1970sMarketing between Expert Planning and Consumer Responsiveness /[electronic resource] :edited by Jan Logemann, Gary Cross, Ingo Köhler. - 1st ed. 2019. - XI, 296 p. 24 illus., 8 illus. in color.online resource. - Worlds of Consumption. - Worlds of Consumption.

1. Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s–1970s: An Introduction -- I. Twentieth-Century Marketing: Aspirations and Limits, Costs, and Benefits -- 2. Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective, 1930s–1960s -- 3. What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States -- 4. A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making -- II. Consumer Engineers and Transatlantic Exchanges at Mid-Century -- 5. Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia -- 6. Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing -- 7. German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925–1950 -- III. Consumer Engineering Practices in Postwar Europe -- 8. Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s–1960s -- 9. Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948–1978 -- 10. Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980s -- IV. Consumer Engineering and Consumer Movements -- 11. Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency -- 12. “The Consumer Crusader”: Hugo Schui and the German Consumers Association -- 13. Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957–2000.

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.

ISBN: 9783030145644

Standard No.: 10.1007/978-3-030-14564-4doiSubjects--Topical Terms:

563109
History, Modern.

LC Class. No.: D203.2-475

Dewey Class. No.: 909.08

Consumer Engineering, 1920s–1970s = Marketing between Expert Planning and Consumer Responsiveness /
LDR:04157nam a22004095i 4500 001 1010965
003 DE-He213
005 20200630032102.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783030145644 $9 978-3-030-14564-4
024 7 $a 10.1007/978-3-030-14564-4 $2 doi
035 $a 978-3-030-14564-4
050 4 $a D203.2-475
072 7 $a HBL $2 bicssc
072 7 $a HIS037030 $2 bisacsh
072 7 $a NH $2 thema
082 0 4 $a 909.08 $2 23
245 1 0 $a Consumer Engineering, 1920s–1970s $h [electronic resource] : $b Marketing between Expert Planning and Consumer Responsiveness / $c edited by Jan Logemann, Gary Cross, Ingo Köhler.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a XI, 296 p. 24 illus., 8 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Worlds of Consumption
505 0 $a 1. Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s–1970s: An Introduction -- I. Twentieth-Century Marketing: Aspirations and Limits, Costs, and Benefits -- 2. Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective, 1930s–1960s -- 3. What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States -- 4. A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making -- II. Consumer Engineers and Transatlantic Exchanges at Mid-Century -- 5. Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia -- 6. Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing -- 7. German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925–1950 -- III. Consumer Engineering Practices in Postwar Europe -- 8. Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s–1960s -- 9. Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948–1978 -- 10. Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980s -- IV. Consumer Engineering and Consumer Movements -- 11. Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency -- 12. “The Consumer Crusader”: Hugo Schui and the German Consumers Association -- 13. Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957–2000.
520 $a In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
650 0 $a History, Modern. $3 563109
650 0 $a United States—History. $3 1254156
650 0 $a World history. $3 559582
650 0 $a Social history. $3 559581
650 0 $a Motivation research (Marketing). $3 1279600
650 1 4 $a Modern History. $3 1104890
650 2 4 $a US History. $3 1105299
650 2 4 $a World History, Global and Transnational History. $3 1104930
650 2 4 $a Social History. $3 1104891
650 2 4 $a Consumer Behavior. $3 1004798
700 1 $a Logemann, Jan. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1227242
700 1 $a Cross, Gary. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1227243
700 1 $a Köhler, Ingo. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1305087
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030145637
776 0 8 $i Printed edition: $z 9783030145651
776 0 8 $i Printed edition: $z 9783030145668
830 0 $a Worlds of Consumption $3 1258989
856 4 0 $u https://doi.org/10.1007/978-3-030-14564-4
912 $a ZDB-2-HTY
912 $a ZDB-2-SXH
950 $a History (SpringerNature-41172)
950 $a History (R0) (SpringerNature-43722)