語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Fashion & Music
~
Strähle, Jochen.
Fashion & Music
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Fashion & Music/ edited by Jochen Strähle.
其他作者:
Strähle, Jochen.
面頁冊數:
XI, 264 p. 17 illus., 13 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Motivation research (Marketing). -
電子資源:
https://doi.org/10.1007/978-981-10-5637-6
ISBN:
9789811056376
Fashion & Music
Fashion & Music
[electronic resource] /edited by Jochen Strähle. - 1st ed. 2018. - XI, 264 p. 17 illus., 13 illus. in color.online resource. - Springer Series in Fashion Business,2366-8776. - Springer Series in Fashion Business,.
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role o f music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
ISBN: 9789811056376
Standard No.: 10.1007/978-981-10-5637-6doiSubjects--Topical Terms:
1279600
Motivation research (Marketing).
LC Class. No.: HF5415.34
Dewey Class. No.: 658.8342
Fashion & Music
LDR
:02910nam a22003975i 4500
001
999283
003
DE-He213
005
20200703090817.0
007
cr nn 008mamaa
008
201225s2018 si | s |||| 0|eng d
020
$a
9789811056376
$9
978-981-10-5637-6
024
7
$a
10.1007/978-981-10-5637-6
$2
doi
035
$a
978-981-10-5637-6
050
4
$a
HF5415.34
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS016000
$2
bisacsh
072
7
$a
KJS
$2
thema
082
0 4
$a
658.8342
$2
23
245
1 0
$a
Fashion & Music
$h
[electronic resource] /
$c
edited by Jochen Strähle.
250
$a
1st ed. 2018.
264
1
$a
Singapore :
$b
Springer Singapore :
$b
Imprint: Springer,
$c
2018.
300
$a
XI, 264 p. 17 illus., 13 illus. in color.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
Springer Series in Fashion Business,
$x
2366-8776
520
$a
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role o f music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
650
0
$a
Motivation research (Marketing).
$3
1279600
650
0
$a
Music.
$3
649088
650
0
$a
Culture.
$3
556041
650
0
$a
Branding (Marketing).
$3
571741
650
1 4
$a
Consumer Behavior.
$3
1004798
650
2 4
$a
Sociology of Culture.
$3
1069629
650
2 4
$a
Branding.
$3
1141082
700
1
$a
Strähle, Jochen.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1290866
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9789811056369
776
0 8
$i
Printed edition:
$z
9789811056383
776
0 8
$i
Printed edition:
$z
9789811354502
830
0
$a
Springer Series in Fashion Business,
$x
2366-8776
$3
1274586
856
4 0
$u
https://doi.org/10.1007/978-981-10-5637-6
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入