國立虎尾科技大學 |

Understanding Luxury Fashion = From Emotions to Brand Building /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Understanding Luxury Fashion/ edited by Isabel Cantista, Teresa Sádaba.
其他題名:	From Emotions to Brand Building /
其他作者:	Sádaba, Teresa.
面頁冊數:	XXIII, 284 p. 26 illus., 18 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Corporate Social Responsibility. -
電子資源:	https://doi.org/10.1007/978-3-030-25654-8
ISBN:	9783030256548

Understanding Luxury Fashion = From Emotions to Brand Building /
Understanding Luxury FashionFrom Emotions to Brand Building /[electronic resource] :edited by Isabel Cantista, Teresa Sádaba. - 1st ed. 2020. - XXIII, 284 p. 26 illus., 18 illus. in color.online resource. - Palgrave Advances in Luxury,2662-1061. - Palgrave Advances in Luxury,.

Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

ISBN: 9783030256548

Standard No.: 10.1007/978-3-030-25654-8doiSubjects--Topical Terms:

1085768
Corporate Social Responsibility.

LC Class. No.: HD9999.L85-.L854

Dewey Class. No.: 338.47

Understanding Luxury Fashion = From Emotions to Brand Building /
LDR:03573nam a22004095i 4500 001 1024980
003 DE-He213
005 20200704155213.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030256548 $9 978-3-030-25654-8
024 7 $a 10.1007/978-3-030-25654-8 $2 doi
035 $a 978-3-030-25654-8
050 4 $a HD9999.L85-.L854
072 7 $a KND $2 bicssc
072 7 $a BUS070000 $2 bisacsh
072 7 $a KND $2 thema
082 0 4 $a 338.47 $2 23
245 1 0 $a Understanding Luxury Fashion $h [electronic resource] : $b From Emotions to Brand Building / $c edited by Isabel Cantista, Teresa Sádaba.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a XXIII, 284 p. 26 illus., 18 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Palgrave Advances in Luxury, $x 2662-1061
505 0 $a Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover.
520 $a Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
650 2 4 $a Corporate Social Responsibility. $3 1085768
650 2 4 $a Sustainability Management. $3 1104802
650 2 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Branding. $3 1141082
650 1 4 $a Luxury. $3 839616
650 0 $a Aesthetics. $3 555008
650 0 $a Social responsibility of business. $3 558803
650 0 $a Industrial management—Environmental aspects. $3 1255544
650 0 $a Motivation research (Marketing). $3 1279600
650 0 $a Branding (Marketing). $3 571741
650 0 $a Luxury goods industry. $3 931529
700 1 $a Sádaba, Teresa. $e editor. $1 https://orcid.org/0000-0002-2441-5724 $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1301648
700 1 $a Cantista, Isabel. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1321178
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030256531
776 0 8 $i Printed edition: $z 9783030256555
776 0 8 $i Printed edition: $z 9783030256562
830 0 $a Palgrave Advances in Luxury, $x 2662-1061 $3 1284334
856 4 0 $u https://doi.org/10.1007/978-3-030-25654-8
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)