Luxury goods industry.
Overview
| Works: | 26 works in 4 publications in 4 languages | |
|---|---|---|
Titles
Developing successful global strategies for marketing luxury brands
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Omni-personal Luxury = How to Transform your Luxury Business for the Digital Age /
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Design Thinking for Food Well-Being = The Art of Designing Innovative Food Experiences /
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Marketing Opportunities and Challenges in a Changing Global Marketplace = Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
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Enlightened Marketing in Challenging Times = Proceedings of the 2019 AMS World Marketing Congress (WMC) /
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Rethinking Luxury Fashion = The Role of Cultural Intelligence in Creative Strategy /
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Luxury Tourism = Market Trends, Changing Paradigms, and Best Practices /
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Selling luxury : = connect with affluent customers, create unique experiences through impeccable service, and close the sale /
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Global luxury trends = emerging markets, digital innovations and the future of the luxury industry /
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Real luxury = how luxury brands can create value for the long term /
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The road to luxury = the evolution, markets and strategies of luxury brand management /
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New luxury management = creating and managing sustainable value across the organization /
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Designing Luxury Brands = The Science of Pleasing Customers’ Senses /
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Sustainable Fashion = Empowering African Women Entrepreneurs in the Fashion Industry /
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Fashion Communication in the Digital Age = FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
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The New Luxury Experience = Creating the Ultimate Customer Experience /
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
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Grundlagen und neue Perspektiven des Luxustourismus = Kundenverhalten - Paradigmenwechsel - Markttrends - Best-Practice-Beispiele /
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