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New luxury management = creating and managing sustainable value across the organization /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	New luxury management/ edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini.
其他題名:	creating and managing sustainable value across the organization /
其他作者:	Rigaud-Lacresse, Emmanuelle.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xxii, 311 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Luxury goods industry. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-41727-1
ISBN:	9783319417271

New luxury management = creating and managing sustainable value across the organization /
New luxury managementcreating and managing sustainable value across the organization /[electronic resource] :edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini. - Cham :Springer International Publishing :2017. - xxii, 311 p. :ill., digital ;24 cm. - Palgrave advances in luxury. - Palgrave advances in luxury..

Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse) -- Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun) -- Part One: Discovering Luxury -- Luxury Dynamics (Emmanuelle Rigaud-Lacresse) -- Global Organisational Leadership for Luxury Companies (Karina Jensen) -- Financial Reporting and Communication in the Luxury Industry (Laurent Herve) -- Part Two: Key Assets and Competencies for Value Creation in the Luxury Company -- A Narrative Approach to Luxury Brands (Fabrizio Maria Pini) -- Financial Valuation for Luxury Brands (Maria Ruiz Garcia) -- Brand as a legal asset for luxury companies: brand power (Andre Caroline, Arnaud Fournier) -- Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec) -- Luxury and Prime Locations (Stephan Fourneau) -- Part Three: Key Processes for Value Creation in Luxury Companies -- Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca) -- Supply Chain Management in the Luxury Industry (Alessandro Brun) -- Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi) -- Part Four: Growth for Value Creation in Luxury Industries -- Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien) -- Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli) -- International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto)

Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

ISBN: 9783319417271

Standard No.: 10.1007/978-3-319-41727-1doiSubjects--Topical Terms:

931529
Luxury goods industry.

LC Class. No.: HD9999.L852 / N49 2017

Dewey Class. No.: 338.47

New luxury management = creating and managing sustainable value across the organization /
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