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The road to luxury = the evolution, ...

Som, Ashok.

The road to luxury = the evolution, markets and strategies of luxury brand management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The road to luxury/ Ashok Som, Christian Blanckaert.
Reminder of title:	the evolution, markets and strategies of luxury brand management /
Author:	Som, Ashok.
other author:	Blanckaert, Christian.
Published:	Singapore :John Wiley and Sons, : c2015.,
Description:	1 online resource (xiv, 450 p.)
Subject:	Luxuries - Marketing. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781118814321
ISBN:	9781118814321 (electronic bk.)

The road to luxury = the evolution, markets and strategies of luxury brand management /
Som, Ashok.

The road to luxurythe evolution, markets and strategies of luxury brand management /[electronic resource] :Ashok Som, Christian Blanckaert. - 1st ed. - Singapore :John Wiley and Sons,c2015. - 1 online resource (xiv, 450 p.)

Includes bibliographical references and index.

ISBN: 9781118814321 (electronic bk.)Subjects--Topical Terms:

648179
Luxuries
--Marketing.

LC Class. No.: HD9999.L852

Dewey Class. No.: 658.8

The road to luxury = the evolution, markets and strategies of luxury brand management /
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245 1 4 $a The road to luxury $h [electronic resource] : $b the evolution, markets and strategies of luxury brand management / $c Ashok Som, Christian Blanckaert.
250 $a 1st ed.
260 $a Singapore : $b John Wiley and Sons, $c c2015.
300 $a 1 online resource (xiv, 450 p.)
504 $a Includes bibliographical references and index.
588 0 $a Print version record.
650 0 $a Luxuries $x Marketing. $3 648179
650 0 $a Luxury goods industry. $3 931529
650 0 $a Brand name products $x Management. $3 559676
650 0 $a Branding (Marketing) $3 568096
700 1 $a Blanckaert, Christian. $3 1163478
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118814321

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