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概要
書目資訊
主題
Luxuries - Marketing.
概要
作品:
9 作品在 2 項出版品 2 種語言
書目資訊
Living it up : = our love affair with luxury /
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Luxury strategy in action
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Meta-luxury = brands and the culture of excellence /
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Luxury marketing = a challenge for theory and practice /
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Luxury talent management = leading and managing a luxury brand /
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Luxury fashion branding = trends, tactics, techniques /
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The road to luxury = the evolution, markets and strategies of luxury brand management /
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Building consumer-brand relationship in luxury brand management
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Developing successful global strategies for marketing luxury brands
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主題
Quality of products.
Brand name products.
Cost and standard of living.
Affluent consumers
BUSINESS & ECONOMICS
Marketing.
Brand name products
Clothing trade.
BUSINESS & ECONOMICS / Industries / Service
BUSINESS & ECONOMICS / Advertising & Promotion
Branding (Marketing)
Customer relations.
Fashion merchandising.
Luxury goods industry
Luxuries
Luxury goods industry.
Management/Business for Professionals.
Product management.
Economics/Management Science.
處理中
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