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Building consumer-brand relationship in luxury brand management

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Building consumer-brand relationship in luxury brand management/ Paula Rodrigues and Ana Pinto Borges, editors.
其他作者:	Rodrigues, Paula Cristina Lopes,
出版者:	Hershey, Pennsylvania :IGI Global, : 2020.,
面頁冊數:	1 online resource (xxv, 318 p.)
標題:	Luxuries - Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4369-6
ISBN:	9781799843702 (ebk.)

Building consumer-brand relationship in luxury brand management
Building consumer-brand relationship in luxury brand management[electronic resource] /Paula Rodrigues and Ana Pinto Borges, editors. - Hershey, Pennsylvania :IGI Global,2020. - 1 online resource (xxv, 318 p.)

Includes bibliographical references and index.

Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--

ISBN: 9781799843702 (ebk.)Subjects--Topical Terms:

648179
Luxuries
--Marketing.

LC Class. No.: HD9999.L852 / B85 2020e

Dewey Class. No.: 658.8/27

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300 $a 1 online resource (xxv, 318 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"-- $c Provided by publisher.
650 0 $a Luxuries $x Marketing. $3 648179
650 0 $a Brand name products $x Management. $3 559676
650 0 $a Customer relations. $3 560399
700 1 $a Rodrigues, Paula Cristina Lopes, $d 1970- $e editor. $3 1311474
700 1 $a Borges, Ana Pinto, $d 1980- $e editor. $3 1311475
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