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Interpretations of Luxury = Exploring the Consumer Perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Interpretations of Luxury/ by Linda Lisa Maria Turunen.
其他題名:	Exploring the Consumer Perspective /
作者:	Turunen, Linda Lisa Maria.
面頁冊數:	XIII, 191 p. 5 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Luxury goods industry. -
電子資源:	https://doi.org/10.1007/978-3-319-60870-9
ISBN:	9783319608709

Interpretations of Luxury = Exploring the Consumer Perspective /
Turunen, Linda Lisa Maria.

Interpretations of LuxuryExploring the Consumer Perspective /[electronic resource] :by Linda Lisa Maria Turunen. - 1st ed. 2018. - XIII, 191 p. 5 illus., 1 illus. in color.online resource. - Palgrave Advances in Luxury,2662-1061. - Palgrave Advances in Luxury,.

Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

ISBN: 9783319608709

Standard No.: 10.1007/978-3-319-60870-9doiSubjects--Topical Terms:

931529
Luxury goods industry.

LC Class. No.: HD9999.L85-.L854

Dewey Class. No.: 338.47

Interpretations of Luxury = Exploring the Consumer Perspective /
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