國立虎尾科技大學 |

Consumer Voice = The Democratization of Consumption Markets in the Digital Age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer Voice/ by S. Umit Kucuk.
其他題名:	The Democratization of Consumption Markets in the Digital Age /
作者:	Kucuk, S. Umit.
面頁冊數:	XIII, 126 p. 8 illus., 1 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Consumer Behavior. -
電子資源:	https://doi.org/10.1007/978-3-030-53983-2
ISBN:	9783030539832

Consumer Voice = The Democratization of Consumption Markets in the Digital Age /
Kucuk, S. Umit.

Consumer VoiceThe Democratization of Consumption Markets in the Digital Age /[electronic resource] :by S. Umit Kucuk. - 1st ed. 2020. - XIII, 126 p. 8 illus., 1 illus. in color.online resource.

Chapter 1: Voice -- Chapter 2: Consumer Voice -- Chapter 3: Voicesumers -- Chapter 4: How to Voice -- Chapter 5: Voiceconomics.

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers. S. Umit Kucuk is Faculty Member at the University of Washington, Tacoma, USA. He is widely published in Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, Psychology & Marketing and Technovation, among others. He is the author of Brand Hate: Navigating Consumer Negativity in the Digital World, 2nd Edition and Visualizing Marketing: From Abstract to Intuitive.

ISBN: 9783030539832

Standard No.: 10.1007/978-3-030-53983-2doiSubjects--Topical Terms:

1004798
Consumer Behavior.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Consumer Voice = The Democratization of Consumption Markets in the Digital Age /
LDR:03055nam a22003975i 4500 001 1018067
003 DE-He213
005 20200901205313.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030539832 $9 978-3-030-53983-2
024 7 $a 10.1007/978-3-030-53983-2 $2 doi
035 $a 978-3-030-53983-2
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Kucuk, S. Umit. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1113380
245 1 0 $a Consumer Voice $h [electronic resource] : $b The Democratization of Consumption Markets in the Digital Age / $c by S. Umit Kucuk.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a XIII, 126 p. 8 illus., 1 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Chapter 1: Voice -- Chapter 2: Consumer Voice -- Chapter 3: Voicesumers -- Chapter 4: How to Voice -- Chapter 5: Voiceconomics.
520 $a This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers. S. Umit Kucuk is Faculty Member at the University of Washington, Tacoma, USA. He is widely published in Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, Psychology & Marketing and Technovation, among others. He is the author of Brand Hate: Navigating Consumer Negativity in the Digital World, 2nd Edition and Visualizing Marketing: From Abstract to Intuitive.
650 2 4 $a Consumer Behavior. $3 1004798
650 0 $a Motivation research (Marketing). $3 1279600
650 0 $a Marketing. $3 557931
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030539825
776 0 8 $i Printed edition: $z 9783030539849
856 4 0 $u https://doi.org/10.1007/978-3-030-53983-2
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)