語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Rivalry and Group Behavior Among Con...
~
Havard, Cody T.
Rivalry and Group Behavior Among Consumers and Brands = Comparisons In and Out of the Sport Context /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Rivalry and Group Behavior Among Consumers and Brands/ by Cody T. Havard.
其他題名:
Comparisons In and Out of the Sport Context /
作者:
Havard, Cody T.
面頁冊數:
XX, 136 p. 3 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Consumer Behavior. -
電子資源:
https://doi.org/10.1007/978-3-030-85245-0
ISBN:
9783030852450
Rivalry and Group Behavior Among Consumers and Brands = Comparisons In and Out of the Sport Context /
Havard, Cody T.
Rivalry and Group Behavior Among Consumers and Brands
Comparisons In and Out of the Sport Context /[electronic resource] :by Cody T. Havard. - 1st ed. 2021. - XX, 136 p. 3 illus.online resource.
Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
ISBN: 9783030852450
Standard No.: 10.1007/978-3-030-85245-0doiSubjects--Topical Terms:
1004798
Consumer Behavior.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Rivalry and Group Behavior Among Consumers and Brands = Comparisons In and Out of the Sport Context /
LDR
:02812nam a22003975i 4500
001
1051401
003
DE-He213
005
20210917180106.0
007
cr nn 008mamaa
008
220103s2021 sz | s |||| 0|eng d
020
$a
9783030852450
$9
978-3-030-85245-0
024
7
$a
10.1007/978-3-030-85245-0
$2
doi
035
$a
978-3-030-85245-0
050
4
$a
HF5410-5417.5
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
658.8
$2
23
100
1
$a
Havard, Cody T.
$e
author.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1320574
245
1 0
$a
Rivalry and Group Behavior Among Consumers and Brands
$h
[electronic resource] :
$b
Comparisons In and Out of the Sport Context /
$c
by Cody T. Havard.
250
$a
1st ed. 2021.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2021.
300
$a
XX, 136 p. 3 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
Chapter 1: Rivalry In and Out of Sport -- Chapter 2: The Games We Play -- Chapter 3: They Said What? -- Chapter 4: Are You Team Apple or Team Samsung? -- Chapter 5: Rebels or Star Fleet? -- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation -- Chapter 7: Here We Are, There We Go.
520
$a
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
650
2 4
$a
Consumer Behavior.
$3
1004798
650
0
$a
Motivation research (Marketing).
$3
1279600
650
0
$a
Marketing.
$3
557931
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783030852443
776
0 8
$i
Printed edition:
$z
9783030852467
856
4 0
$u
https://doi.org/10.1007/978-3-030-85245-0
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入