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Eurasian Business Perspectives = Proceedings of the 25th Eurasia Business and Economics Society Conference /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Eurasian Business Perspectives/ edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal.
其他題名:	Proceedings of the 25th Eurasia Business and Economics Society Conference /
其他作者:	Ucal, Meltem Ş.
面頁冊數:	XVII, 367 p. 50 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Customer Relationship Management. -
電子資源:	https://doi.org/10.1007/978-3-030-35051-2
ISBN:	9783030350512

Eurasian Business Perspectives = Proceedings of the 25th Eurasia Business and Economics Society Conference /
Eurasian Business PerspectivesProceedings of the 25th Eurasia Business and Economics Society Conference /[electronic resource] :edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal. - 1st ed. 2020. - XVII, 367 p. 50 illus.online resource. - Eurasian Studies in Business and Economics,12/22364-5067 ;. - Eurasian Studies in Business and Economics,1.

Marketing -- Tourism -- Management -- Accounting and Finance.

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.

ISBN: 9783030350512

Standard No.: 10.1007/978-3-030-35051-2doiSubjects--Topical Terms:

995421
Customer Relationship Management.

LC Class. No.: HF5415.34

Dewey Class. No.: 658.8342

Eurasian Business Perspectives = Proceedings of the 25th Eurasia Business and Economics Society Conference /
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