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The Reign of the Customer = Customer-Centric Approaches to Improving Satisfaction /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Reign of the Customer/ by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg.
其他題名:	Customer-Centric Approaches to Improving Satisfaction /
作者:	Fornell, Claes.
其他作者:	VanAmburg, David.
面頁冊數:	XIII, 211 p. 20 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Branding. -
電子資源:	https://doi.org/10.1007/978-3-030-13562-1
ISBN:	9783030135621

The Reign of the Customer = Customer-Centric Approaches to Improving Satisfaction /
Fornell, Claes.

The Reign of the CustomerCustomer-Centric Approaches to Improving Satisfaction /[electronic resource] :by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg. - 1st ed. 2020. - XIII, 211 p. 20 illus.online resource.

1. Defining Customer Satisfaction: A Strategic Company Asset? -- 2. Customer Expectations: What Do Your Customers Demand? -- 3. Perceived Quality: Does Performance Matter? -- 4. Perceived Value: Is It Really All About Price? -- 5. ACSI: Is Satisfaction Guaranteed? -- 6. Customer Complaints: Learning to Love Your Angry Customers -- 7. Customer Loyalty: Hey, Stick around for a While! -- 8. Satisfied Customers: An Asset Driving Financial Performance -- 9. Your Future: Opportunities for Customer Centricity and Satisfaction.

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.

ISBN: 9783030135621

Standard No.: 10.1007/978-3-030-13562-1doiSubjects--Topical Terms:

1141082
Branding.

LC Class. No.: HF5415.34

Dewey Class. No.: 658.8342

The Reign of the Customer = Customer-Centric Approaches to Improving Satisfaction /
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