國立虎尾科技大學 |

Product Innovation Management = Intelligence, Discovery, Development /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Product Innovation Management/ by Stefano Biazzo, Roberto Filippini.
其他題名:	Intelligence, Discovery, Development /
作者:	Biazzo, Stefano.
其他作者:	Filippini, Roberto.
面頁冊數:	VII, 194 p. 51 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Consumer Behavior. -
電子資源:	https://doi.org/10.1007/978-3-030-75011-4
ISBN:	9783030750114

Product Innovation Management = Intelligence, Discovery, Development /
Biazzo, Stefano.

Product Innovation ManagementIntelligence, Discovery, Development /[electronic resource] :by Stefano Biazzo, Roberto Filippini. - 1st ed. 2021. - VII, 194 p. 51 illus.online resource. - Management for Professionals,2192-810X. - Management for Professionals,.

1. Introduction -- 2. The Challenge of Product Innovation -- 3. Managing Product Innovation: A Framework -- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement -- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development -- 6. Product Development: Managing Uncertainty and Knowledge Integration -- 7. Creating the Project Value Proposition -- 8. Organizing Development Projects: Structural Choices and Planning Approaches -- 9. Managing the Development Portfolio -- 10. Product Innovation and Business Models.

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services. .

ISBN: 9783030750114

Standard No.: 10.1007/978-3-030-75011-4doiSubjects--Topical Terms:

1004798
Consumer Behavior.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514

Product Innovation Management = Intelligence, Discovery, Development /
LDR:03177nam a22004215i 4500 001 1046609
003 DE-He213
005 20210819183616.0
007 cr nn 008mamaa
008 220103s2021 sz | s |||| 0|eng d
020 $a 9783030750114 $9 978-3-030-75011-4
024 7 $a 10.1007/978-3-030-75011-4 $2 doi
035 $a 978-3-030-75011-4
050 4 $a HD28-70
072 7 $a KJMV6 $2 bicssc
072 7 $a BUS087000 $2 bisacsh
072 7 $a KJMV6 $2 thema
072 7 $a PDG $2 thema
082 0 4 $a 658.514 $2 23
100 1 $a Biazzo, Stefano. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 889648
245 1 0 $a Product Innovation Management $h [electronic resource] : $b Intelligence, Discovery, Development / $c by Stefano Biazzo, Roberto Filippini.
250 $a 1st ed. 2021.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2021.
300 $a VII, 194 p. 51 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Management for Professionals, $x 2192-810X
505 0 $a 1. Introduction -- 2. The Challenge of Product Innovation -- 3. Managing Product Innovation: A Framework -- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement -- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development -- 6. Product Development: Managing Uncertainty and Knowledge Integration -- 7. Creating the Project Value Proposition -- 8. Organizing Development Projects: Structural Choices and Planning Approaches -- 9. Managing the Development Portfolio -- 10. Product Innovation and Business Models.
520 $a This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services. .
650 2 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
650 1 4 $a Innovation/Technology Management. $3 786196
650 0 $a Motivation research (Marketing). $3 1279600
650 0 $a Market research. $2 bicssc $3 809436
650 0 $a Industrial management. $3 556510
650 0 $a Management. $3 558618
700 1 $a Filippini, Roberto. $e author. $1 https://orcid.org/0000-0002-2130-9563 $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1350180
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030750107
776 0 8 $i Printed edition: $z 9783030750121
776 0 8 $i Printed edition: $z 9783030750138
830 0 $a Management for Professionals, $x 2192-8096 $3 1257111
856 4 0 $u https://doi.org/10.1007/978-3-030-75011-4
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)