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Foundations of Economic Psychology = A Behavioral and Mathematical Approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Foundations of Economic Psychology/ by Kazuhisa Takemura.
其他題名:	A Behavioral and Mathematical Approach /
作者:	Takemura, Kazuhisa.
面頁冊數:	XXIII, 288 p. 99 illus., 57 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Behavioral economics. -
電子資源:	https://doi.org/10.1007/978-981-13-9049-4
ISBN:	9789811390494

Foundations of Economic Psychology = A Behavioral and Mathematical Approach /
Takemura, Kazuhisa.

Foundations of Economic PsychologyA Behavioral and Mathematical Approach /[electronic resource] :by Kazuhisa Takemura. - 1st ed. 2019. - XXIII, 288 p. 99 illus., 57 illus. in color.online resource.

Preface -- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework -- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice -- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility -- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory -- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment -- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation -- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness -- Chapter 7. Consumers’ Preference Construction, Affects and Neuroscientific Research:Research on Consumer’s Preference and Neuromarketing -- Appendix.

This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic behaviors and macroeconomic phenomena. However, the psychological methodology and knowledge of economic psychology have also been applied widely in such fields as economics, business administration, and engineering, and they are expected to become increasingly useful in the future—a trend suggested in several eminent scholars’ studies. The book explains the numerous behavioral and mathematical models of economic psychology related to micro- and macroeconomic phenomena that have been proposed in the past, and introduces new models that are useful to explain human economic behaviors. It concludes with speculations about the future of modern economic psychology, referring to its connection with fields related to neuroscience, such as neuroeconomics, which have been developed in recent years. Readers require no advanced expertise; nonetheless, an introductory understanding of psychology, business administration, and economics, and a high- school-graduate level of mathematics are useful. To aid readers, each chapter includes a bibliography, which can be referred for more details related to economic psychology.

ISBN: 9789811390494

Standard No.: 10.1007/978-981-13-9049-4doiSubjects--Topical Terms:

1253716
Behavioral economics.

LC Class. No.: HB71-74

Dewey Class. No.: 330.01

Foundations of Economic Psychology = A Behavioral and Mathematical Approach /
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