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Brand, Label, and Product Intelligence = Second International Conference, COBLI 2021 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand, Label, and Product Intelligence/ edited by Joseph Kaswengi, Aurore Ingarao.
Reminder of title:	Second International Conference, COBLI 2021 /
other author:	Kaswengi, Joseph.
Description:	X, 258 p. 72 illus., 29 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-030-95809-1
ISBN:	9783030958091

Brand, Label, and Product Intelligence = Second International Conference, COBLI 2021 /
Brand, Label, and Product IntelligenceSecond International Conference, COBLI 2021 /[electronic resource] :edited by Joseph Kaswengi, Aurore Ingarao. - 1st ed. 2022. - X, 258 p. 72 illus., 29 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7254. - Springer Proceedings in Business and Economics,.

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

ISBN: 9783030958091

Standard No.: 10.1007/978-3-030-95809-1doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Brand, Label, and Product Intelligence = Second International Conference, COBLI 2021 /
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