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Consumption Behaviour and Social Responsibility = A Consumer Research Approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumption Behaviour and Social Responsibility/ by Karnika Gupta, Narendra Singh.
其他題名:	A Consumer Research Approach /
作者:	Gupta, Karnika.
其他作者:	Singh, Narendra.
面頁冊數:	XXV, 450 p. 124 illus., 21 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Consumer Behavior. -
電子資源:	https://doi.org/10.1007/978-981-15-3005-0
ISBN:	9789811530050

Consumption Behaviour and Social Responsibility = A Consumer Research Approach /
Gupta, Karnika.

Consumption Behaviour and Social ResponsibilityA Consumer Research Approach /[electronic resource] :by Karnika Gupta, Narendra Singh. - 1st ed. 2020. - XXV, 450 p. 124 illus., 21 illus. in color.online resource. - Approaches to Global Sustainability, Markets, and Governance,2520-8772. - Approaches to Global Sustainability, Markets, and Governance,.

Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and Thoeory Testing -- Chapter 7. Segmentation of Consumers and Identification of Responsibles -- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments -- Chapter 9. Findings and Discussions -- Chapter 10. Implications and Directions.

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

ISBN: 9789811530050

Standard No.: 10.1007/978-981-15-3005-0doiSubjects--Topical Terms:

1004798
Consumer Behavior.

LC Class. No.: HD60-60.5

Dewey Class. No.: 174.4

Consumption Behaviour and Social Responsibility = A Consumer Research Approach /
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