國立虎尾科技大學 |

Impacting the Sensory Experience of Products = Experimental Studies on Perceived Quality /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Impacting the Sensory Experience of Products/ by Christine Cowen-Elstner.
其他題名:	Experimental Studies on Perceived Quality /
作者:	Cowen-Elstner, Christine.
面頁冊數:	XIX, 218 p. 32 illus., 10 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Motivation research (Marketing). -
電子資源:	https://doi.org/10.1007/978-3-658-21206-3
ISBN:	9783658212063

Impacting the Sensory Experience of Products = Experimental Studies on Perceived Quality /
Cowen-Elstner, Christine.

Impacting the Sensory Experience of ProductsExperimental Studies on Perceived Quality /[electronic resource] :by Christine Cowen-Elstner. - 1st ed. 2018. - XIX, 218 p. 32 illus., 10 illus. in color.online resource. - Forschungs-/Entwicklungs-/Innovations-Management. - Forschungs-/Entwicklungs-/Innovations-Management.

Quality perception and possible influences -- Sensory marketing and the five senses -- Possibilities for unconscious consumer influence -- Empirical investigation of the environmental influence -- Experimental research of the importance of product packaging. .

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication. Contents Quality perception and possible influences Sensory marketing and the five senses Possibilities for unconscious consumer influence Empirical investigation of the environmental influence Experimental research of the importance of product packaging Target Groups Researchers, lectures and students of marketing, product development, communication, and business management Practitioners and consultants in the field of marketing, product management and marketing communication The Author Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist. .

ISBN: 9783658212063

Standard No.: 10.1007/978-3-658-21206-3doiSubjects--Topical Terms:

1279600
Motivation research (Marketing).

LC Class. No.: HF5415.34

Dewey Class. No.: 658.8342

Impacting the Sensory Experience of Products = Experimental Studies on Perceived Quality /
LDR:02845nam a22003975i 4500 001 994789
003 DE-He213
005 20200702180857.0
007 cr nn 008mamaa
008 201225s2018 gw | s |||| 0|eng d
020 $a 9783658212063 $9 978-3-658-21206-3
024 7 $a 10.1007/978-3-658-21206-3 $2 doi
035 $a 978-3-658-21206-3
050 4 $a HF5415.34
072 7 $a KJS $2 bicssc
072 7 $a BUS016000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8342 $2 23
100 1 $a Cowen-Elstner, Christine. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1285970
245 1 0 $a Impacting the Sensory Experience of Products $h [electronic resource] : $b Experimental Studies on Perceived Quality / $c by Christine Cowen-Elstner.
250 $a 1st ed. 2018.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2018.
300 $a XIX, 218 p. 32 illus., 10 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Forschungs-/Entwicklungs-/Innovations-Management
505 0 $a Quality perception and possible influences -- Sensory marketing and the five senses -- Possibilities for unconscious consumer influence -- Empirical investigation of the environmental influence -- Experimental research of the importance of product packaging. .
520 $a Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication. Contents Quality perception and possible influences Sensory marketing and the five senses Possibilities for unconscious consumer influence Empirical investigation of the environmental influence Experimental research of the importance of product packaging Target Groups Researchers, lectures and students of marketing, product development, communication, and business management Practitioners and consultants in the field of marketing, product management and marketing communication The Author Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist. .
650 0 $a Motivation research (Marketing). $3 1279600
650 1 4 $a Consumer Behavior. $3 1004798
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658212056
776 0 8 $i Printed edition: $z 9783658212070
830 0 $a Forschungs-/Entwicklungs-/Innovations-Management $3 1253553
856 4 0 $u https://doi.org/10.1007/978-3-658-21206-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)