語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
China Branding = Cases from Zhejiang /
~
Liu, Martin J.
China Branding = Cases from Zhejiang /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
China Branding/ edited by Martin J. Liu, Jun Luo.
其他題名:
Cases from Zhejiang /
其他作者:
Liu, Martin J.
面頁冊數:
XV, 154 p. 42 illus., 29 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Asia—Economic conditions. -
電子資源:
https://doi.org/10.1007/978-981-13-9318-1
ISBN:
9789811393181
China Branding = Cases from Zhejiang /
China Branding
Cases from Zhejiang /[electronic resource] :edited by Martin J. Liu, Jun Luo. - 1st ed. 2019. - XV, 154 p. 42 illus., 29 illus. in color.online resource.
Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building.
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process. Martin J. Liu is a Professor of Marketing and Innovation and Associate Dean for Research and Knowledge Exchange at Nottingham University Business School China. Martin has led the development of the “Zhejiang Provincial Branding Academy”, a research and education platform co-founded by UNNC and the Zhejiang Provincial Government in China. Jun Luo is an Assistant Professor of Marketing & Entrepreneurship at Nottingham University Business School China. Her research focuses on services marketing. Her co-authored research work has appeared in both marketing and management journals, including Journal of Business Research,International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research. .
ISBN: 9789811393181
Standard No.: 10.1007/978-981-13-9318-1doiSubjects--Topical Terms:
1253468
Asia—Economic conditions.
LC Class. No.: HC411-495
Dewey Class. No.: 330.0095
China Branding = Cases from Zhejiang /
LDR
:03840nam a22003975i 4500
001
1011613
003
DE-He213
005
20200702113610.0
007
cr nn 008mamaa
008
210106s2019 si | s |||| 0|eng d
020
$a
9789811393181
$9
978-981-13-9318-1
024
7
$a
10.1007/978-981-13-9318-1
$2
doi
035
$a
978-981-13-9318-1
050
4
$a
HC411-495
072
7
$a
KC
$2
bicssc
072
7
$a
BUS069000
$2
bisacsh
072
7
$a
KC
$2
thema
082
0 4
$a
330.0095
$2
23
245
1 0
$a
China Branding
$h
[electronic resource] :
$b
Cases from Zhejiang /
$c
edited by Martin J. Liu, Jun Luo.
250
$a
1st ed. 2019.
264
1
$a
Singapore :
$b
Springer Singapore :
$b
Imprint: Palgrave Macmillan,
$c
2019.
300
$a
XV, 154 p. 42 illus., 29 illus. in color.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building.
520
$a
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process. Martin J. Liu is a Professor of Marketing and Innovation and Associate Dean for Research and Knowledge Exchange at Nottingham University Business School China. Martin has led the development of the “Zhejiang Provincial Branding Academy”, a research and education platform co-founded by UNNC and the Zhejiang Provincial Government in China. Jun Luo is an Assistant Professor of Marketing & Entrepreneurship at Nottingham University Business School China. Her research focuses on services marketing. Her co-authored research work has appeared in both marketing and management journals, including Journal of Business Research,International Journal of Production Economics, and Asia-Pacific Advances in Consumer Research. .
650
0
$a
Asia—Economic conditions.
$3
1253468
650
0
$a
Branding (Marketing).
$3
571741
650
0
$a
Motivation research (Marketing).
$3
1279600
650
1 4
$a
Asian Economics.
$3
1107724
650
2 4
$a
Branding.
$3
1141082
650
2 4
$a
Consumer Behavior.
$3
1004798
700
1
$a
Liu, Martin J.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1305802
700
1
$a
Luo, Jun.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1074655
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9789811393174
776
0 8
$i
Printed edition:
$z
9789811393198
776
0 8
$i
Printed edition:
$z
9789811393204
856
4 0
$u
https://doi.org/10.1007/978-981-13-9318-1
912
$a
ZDB-2-ECF
912
$a
ZDB-2-SXEF
950
$a
Economics and Finance (SpringerNature-41170)
950
$a
Economics and Finance (R0) (SpringerNature-43720)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入