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Intercultural Service Encounters = C...

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Intercultural Service Encounters = Cross-cultural Interactions and Service Quality /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Intercultural Service Encounters/ by Piyush Sharma.
其他題名:	Cross-cultural Interactions and Service Quality /
作者:	Sharma, Piyush.
面頁冊數:	VII, 101 p. 9 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Customer relations—Management. -
電子資源:	https://doi.org/10.1007/978-3-319-91941-6
ISBN:	9783319919416

Intercultural Service Encounters = Cross-cultural Interactions and Service Quality /
Sharma, Piyush.

Intercultural Service EncountersCross-cultural Interactions and Service Quality /[electronic resource] :by Piyush Sharma. - 1st ed. 2019. - VII, 101 p. 9 illus.online resource.

1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

ISBN: 9783319919416

Standard No.: 10.1007/978-3-319-91941-6doiSubjects--Topical Terms:

1259384
Customer relations—Management.

LC Class. No.: HF5415.5-5415.53

Dewey Class. No.: 658.812

Intercultural Service Encounters = Cross-cultural Interactions and Service Quality /
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