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Temporal Modelling of Customer Behaviour
~
Luo, Ling.
Temporal Modelling of Customer Behaviour
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Temporal Modelling of Customer Behaviour/ by Ling Luo.
作者:
Luo, Ling.
面頁冊數:
XV, 123 p. 39 illus., 35 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Health Promotion and Disease Prevention. -
電子資源:
https://doi.org/10.1007/978-3-030-18289-2
ISBN:
9783030182892
Temporal Modelling of Customer Behaviour
Luo, Ling.
Temporal Modelling of Customer Behaviour
[electronic resource] /by Ling Luo. - 1st ed. 2020. - XV, 123 p. 39 illus., 35 illus. in color.online resource. - Springer Theses, Recognizing Outstanding Ph.D. Research,2190-5053. - Springer Theses, Recognizing Outstanding Ph.D. Research,.
Introduction -- Datasets -- Literature Review -- Tracking Purchase Behaviour Change -- Discovering Purchase Behaviour Patterns -- Evaluating Impact of the Web-based Health Program -- Tracking the Evolution of Customer Segmentations -- Conclusions and Future Work. .
This book describes advanced machine learning models – such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics – for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers’ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.
ISBN: 9783030182892
Standard No.: 10.1007/978-3-030-18289-2doiSubjects--Topical Terms:
593964
Health Promotion and Disease Prevention.
LC Class. No.: Q342
Dewey Class. No.: 006.3
Temporal Modelling of Customer Behaviour
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