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Haptic Sensation and Consumer Behaviour = The Influence of Tactile Stimulation in Physical and Online Environments /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Haptic Sensation and Consumer Behaviour/ by Margot Racat, Sonia Capelli.
其他題名:	The Influence of Tactile Stimulation in Physical and Online Environments /
作者:	Racat, Margot.
其他作者:	Capelli, Sonia.
面頁冊數:	XIX, 125 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Consumer Behavior. -
電子資源:	https://doi.org/10.1007/978-3-030-36922-4
ISBN:	9783030369224

Haptic Sensation and Consumer Behaviour = The Influence of Tactile Stimulation in Physical and Online Environments /
Racat, Margot.

Haptic Sensation and Consumer BehaviourThe Influence of Tactile Stimulation in Physical and Online Environments /[electronic resource] :by Margot Racat, Sonia Capelli. - 1st ed. 2020. - XIX, 125 p.online resource.

Chapter 1: Introduction to the world of haptic sensations -- Chapter 2: Touching without touching: The paradox of the digital age -- Chapter 3: When interfaces make it real -- Chapter 4: The future of consumption in a haptic-based world.

This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers’ senses in the digital age and examining how marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors’ original research in the field and offers a prospective vision of consumption for the coming years. Margot Racat holds a PhD in Marketing from the University of Lyon and is a researcher at the Magellan Research Center at the IAE Lyon, Jean Moulin University Lyon 3, France. Her research focuses on sensory and digital marketing and particularly on consumption in virtual environments. Her work has been published in various academic and managerial journals (including the French Management Review, the French Marketing Journal, and the Journal of Interactive Marketing). Sonia Capelli holds a PhD in Marketing from Grenoble University and is a Full Professor at the Magellan Research Center at the IAE Lyon, Jean Moulin University Lyon 3, France. Her research and publications focus on communication political and territorial and on consumer behaviour. Her work has been published in various academic and managerial journals (including the Journal of Advertising Research, the Journal of Product and Brand Management, Psychology and Marketing, the Public Management Review, and Research and Applications in Marketing).

ISBN: 9783030369224

Standard No.: 10.1007/978-3-030-36922-4doiSubjects--Topical Terms:

1004798
Consumer Behavior.

LC Class. No.: HF5415.34

Dewey Class. No.: 658.8342

Haptic Sensation and Consumer Behaviour = The Influence of Tactile Stimulation in Physical and Online Environments /
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