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Advances in National Brand and Private Label Marketing = Ninth International Conference, 2022 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advances in National Brand and Private Label Marketing/ edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva.
其他題名:	Ninth International Conference, 2022 /
其他作者:	Ieva, Marco.
面頁冊數:	XI, 202 p. 36 illus., 14 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Business Strategy and Leadership. -
電子資源:	https://doi.org/10.1007/978-3-031-06581-1
ISBN:	9783031065811

Advances in National Brand and Private Label Marketing = Ninth International Conference, 2022 /
Advances in National Brand and Private Label MarketingNinth International Conference, 2022 /[electronic resource] :edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva. - 1st ed. 2022. - XI, 202 p. 36 illus., 14 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7254. - Springer Proceedings in Business and Economics,.

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

ISBN: 9783031065811

Standard No.: 10.1007/978-3-031-06581-1doiSubjects--Topical Terms:

1365930
Business Strategy and Leadership.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Advances in National Brand and Private Label Marketing = Ninth International Conference, 2022 /
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