國立虎尾科技大學 |

Online growth options for retailers = three essays on domestic and international growth strategies with online retailing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Online growth options for retailers/ by Matthias Schu.
其他題名:	three essays on domestic and international growth strategies with online retailing /
作者:	Schu, Matthias.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2017.,
面頁冊數:	xvi, 136 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Retail trade. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-18215-1
ISBN:	9783658182151

Online growth options for retailers = three essays on domestic and international growth strategies with online retailing /
Schu, Matthias.

Online growth options for retailersthree essays on domestic and international growth strategies with online retailing /[electronic resource] :by Matthias Schu. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xvi, 136 p. :ill., digital ;24 cm. - Handel und internationales marketing retailing and international marketing. - Handel und internationales marketing retailing and international marketing..

Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers -- Internationalization Speed of Online Retailers -- Imitability of Online Shops, Strategies and Concepts -- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. Contents Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers Internationalization Speed of Online Retailers Imitability of Online Shops, Strategies and Concepts Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel Target Groups Researchers, lecturers and students in the disciplines of Online Retailing, E-Commerce, Retailing, Channel Management, Strategy, and Marketing Managers and E-Commerce strategy responsibles in Retail, Online Retail and Strategy Companies, SME Founders, and Consultants About the Author Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

ISBN: 9783658182151

Standard No.: 10.1007/978-3-658-18215-1doiSubjects--Topical Terms:

561513
Retail trade.

LC Class. No.: HF5548.32

Dewey Class. No.: 658.84

Online growth options for retailers = three essays on domestic and international growth strategies with online retailing /
LDR:02955nam a2200337 a 4500 001 885178
003 DE-He213
005 20170509083457.0
006 m d
007 cr nn 008maaau
008 180530s2017 gw s 0 eng d
020 $a 9783658182151 $q (electronic bk.)
020 $a 9783658182144 $q (paper)
024 7 $a 10.1007/978-3-658-18215-1 $2 doi
035 $a 978-3-658-18215-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5548.32
072 7 $a KJS $2 bicssc
072 7 $a BUS058000 $2 bisacsh
072 7 $a BUS078000 $2 bisacsh
082 0 4 $a 658.84 $2 23
090 $a HF5548.32 $b .S383 2017
100 1 $a Schu, Matthias. $3 1142204
245 1 0 $a Online growth options for retailers $h [electronic resource] : $b three essays on domestic and international growth strategies with online retailing / $c by Matthias Schu.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2017.
300 $a xvi, 136 p. : $b ill., digital ; $c 24 cm.
490 1 $a Handel und internationales marketing retailing and international marketing
505 0 $a Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers -- Internationalization Speed of Online Retailers -- Imitability of Online Shops, Strategies and Concepts -- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.
520 $a Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. Contents Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers Internationalization Speed of Online Retailers Imitability of Online Shops, Strategies and Concepts Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel Target Groups Researchers, lecturers and students in the disciplines of Online Retailing, E-Commerce, Retailing, Channel Management, Strategy, and Marketing Managers and E-Commerce strategy responsibles in Retail, Online Retail and Strategy Companies, SME Founders, and Consultants About the Author Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.
650 0 $a Retail trade. $3 561513
650 0 $a Internet marketing. $3 559675
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Sales/Distribution. $3 1102104
650 2 4 $a e-Commerce/e-business. $3 768697
650 2 4 $a International Business. $3 1102083
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Handel und internationales marketing retailing and international marketing. $3 1113389
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-18215-1
950 $a Business and Management (Springer-41169)